What: Wells Fargo's campaign featuring Landon Donovan supporting Team Mexico in the World Cup has gained some attention amid some "controversy" regarding the spots.
Why it matters: Marketers can use the window of Mexicos success and popularity with an American figure who can transcend cultures and casual fans to draw needed awareness here.
Make no mistake about it, Mexico is Americas Team, or at least the Team of the Americas, for the World Cup (). El Tris () success was further cemented over the weekend by a 1-0 first match win over Germany in Group play, and the ongoing drama from Rafa Marquez and his off field involvement or lack of involvement with unsavory business dealings, and now the “controversy” over Landon Donovan supporting Mexico as they make their run.
All of that casual spin, drama and success makes for great opportunities for Mexico as the worlds largest sporting event unfolds in Russia in the coming weeks, and is great news for the first adopter brands who have come on board (with the help of Soccer United Marketing who represents them and the U.S. mens National team and other properties in the game) looking to grow their demo with not just the Latino fanbase, but the casual soccer fan and the World Cup viewer.
Some of those brands, like AT&T (), Allstate () and Home Depot (), have used partnerships to grow affinity in key markets where the Mexican following is established in the U.S., like Texas and California, while others have looked to try and reach an even larger market as the World Cup begins, pushing the theme that Mexico is in effect, the club the U.S. fan base could and should be rooting for.
The question is, will other brands already engaged now find a way to ride the Mexican wave, not just with the National team but with Liga MX?
That push by Wells Fargo () (see below), also a sponsor of the U.S. Mens National Team, drew a great deal of fire over the weekend, as the campaign included American legend Donovan using the social space to push the following of El Tri, something which some soccer loyalists saw as blasphemous.
Really? Given the fact that Donovan is of Mexican heritage, grew up outside of LA in a mixed Latino neighborhood, and played in Liga MX last year, it actually seems like a great play and great timing for Wells Fargo, who has Donovan on their team as a paid endorser as well. Add in that the joint bid for World Cup 2026 was now set and the fact that the USMNT was NOT in the field, there is great validity to use the window of Mexicos success and popularity with an American figure who can transcend cultures and casual fans to draw awareness for a sport that needs to grow.
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For Wells Fargo the buzz in the social space probably got them more exposure than was even expected, and given the spotlight that will now be on Mexico in the coming weeks, thats a good thing. The question is, will other brands already engaged now find a way to ride the Mexican wave, not just with the National team but with Liga MX (), which is already the most watched professional league in the United States for soccer?
“The interest in World Cup, even without the U.S. being in this time, is still huge, and it will continue to grow in the next few weeks, so the brands that found their way in and are ready to activate even more, will do well,” said Chris Lencheski, veteran sports marketer now at M.P & Silva (), and professor at Columbia University. “This type of controversy is good for all, and if I am a company that has invested and can activate locally, especially in those markets where you know there is a solid following already, the time to strike is now.”
For their part, both Donovan and Wells Fargo did a good job of diffusing the controversy on his participation through his social following. Whether fans continue to see this as some sort of sellout by an American asking for fans to support a rival is really trivial, as Mexicos success will undoubtedly bring more casual eyeballs than complainers, and frankly, the casual American soccer fan needs someone to root for, so why not Mexico?
As we sit in the midst of group play, Mexicos brand value may never be brighter for soccer marketers, buffeted by World Cup early success and welcome news for the future, and the well-placed buzz by a participating brand with an established star that caused some fun disruption in the marketplace.
Will other partners now look to push the opportunity even more? There is a solid lineup in place, we will watch and see who scores.
— Wells Fargo (@WellsFargo) June 15, 2018
Joe Favorito @joefav
Joe Favorito has over 32 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. The Brooklyn, New York native has managed the day-to- day activities in strategic communications for: Two of the worlds hallmark sports and entertainment brands (the New York Knickerbockers and Philadelphia 76ers), the worlds largest professional sport for women (the WTA Tour), the worlds largest sports National Governing Body (the United States Tennis Association) and the worlds largest annual sporting event (the US Open). He also oversaw the strategic planning, investor relations, communications and digital business development of the International Fight League during its two year run as a Mixed Martial Arts venture and a publicly traded company. Favorito serves on the boards of the Weinstein Carnegie Group, New York Sports Venture Capital, the National Sports Marketing Network, the Drexel University Sports Business program, and Columbia Universitys Sports Management program (where he is an instructor in Strategic Communications and Director of Industry Relations). Joe also maintains a well trafficked blog on the sports marketing and publicity field, “Sports Marketing and PR Roundup,” on the website joefavorito.com, as well authoring the first- ever text on the sports publicity industry (“Sports Publicity” published in August 2007 by Reed Elsevier and updated in 2012 by Taylor Publishing with a third printing coming in 2018), which is used in over 60 sports management programs in the U.S. He has been a guest speaker on sports marketing, social media and communications at a host of institutions, including Princeton University, the Wharton School at the University of Pennsylvania, Georgetown University, the University of Florida Law School, New York University, the Stanford University Graduate School of Business and many others. He is also a frequent spokesperson on the industry for publications ranging from Ad Age and The New York Times to NPR and CBS News. A graduate of Fordham University, Joe, his wife and two children reside in River Vale, New Jersey.
Coronavirus: What’s behind Latin America’s oxygen shortages?
Before the clinic ran out of oxygen, Maria Auxiliadora da Cruz had been showing encouraging signs of progress against Covid-19. On 14 January, her oxygen levels had been above the normal level of 95% but, within hours of being deprived of that vital resource, her stats plummeted to 35%.
At this point, patients would normally be given intubation and oxygen by machine. Instead, the 67-year-old retired nurse died. “It was horrible,” her grieving daughter-in-law Thalita Rocha told the BBC. “It was a catastrophe. Many elderly patients began to deteriorate and turn blue.”
In an emotional video that went viral on social media, she described what was happening at Policlínica Redenção in the northern Brazilian city of Manaus. “We’re in a desperate situation. An entire emergency unit has simply run out of oxygen… A lot of people are dying.”
Brazil has the world’s second-highest Covid death toll with more than 221,000 fatalities. In Manaus, the health system has collapsed twice during the pandemic and deaths doubled between December and January.
Now there are fears the lack of oxygen supplies seen there could unfold elsewhere in Brazil and even in other parts of Latin America, where a second wave of Covid-19, in many countries, is proving to be worse than the first one.
In Peru, some hospitals have been unable to meet the demand brought by a steep rise in cases in recent weeks. As a result, patients’ relatives have had to hunt for oxygen in the black market. In some cases, they come back with nothing.
A black market is also thriving in Mexico, where more than 155,000 have died in the pandemic. To make things worse, there have been reports of thieves taking oxygen cylinders from hospitals and clinics.
According to the World Health Organization (WHO) one in five Covid-19 patients will require oxygen. In severe cases, this rises to three in five. The organisation says some hospitals have seen demand for oxygen increase between five and seven times above normal levels because of the influx of patients with severe and critical disease.
The most dramatic situation in the world is in Brazil, where nearly 340,000 oxygen cylinders are needed every day, according to the Covid-19 Oxygen Needs tracker. The online tool helps estimate the scale of the challenge for policymakers and was developed by the Covid-19 Respiratory Care Response Coordination partnership which includes Path and Every Breath Counts.
Also according to the tracker, Mexico and Colombia each need more than 100,000 cylinders daily.
So how does a hospital run out of oxygen?
Oxygen has been considered an essential medicine by the WHO since 2017, but Lisa Smith, from Path’s market dynamics program, says ensuring adequate supply depends on many “components” falling into place.
This includes not only sources of production, but also training to enable medical staff to monitor and manage oxygen levels.
Medical oxygen is produced in large quantities at plants and delivered to hospitals in two ways: either in bulk in liquid tanks or as pressurised gas in cylinders containing smaller volumes.
Liquid oxygen is the cheapest and best technology available but it requires hospitals to have the right infrastructure to pipe oxygen to the patient’s bedside. This is common in developed countries such as the US and those in Europe.
Cylinders do not require pipes and can be delivered to clinics without a sophisticated infrastructure. However, their distribution on a smaller scale means they are less cost-effective, in addition to being cumbersome to transport and handle, which also carries an increased risk of cross-contamination.
Another source of production is on-site oxygen plants, which produce oxygen to be piped or compressed into cylinders. The WHO says it is currently trying to map how many such plants exist in the countries.
After Manaus reached crisis point, oxygen donations were sent from the federal government and other states – as the local providers said they were unable to increase production – and across the border from Venezuela. But even transporting them became a problem.
Jesem Orellana, an epidemiologist at the Oswaldo Cruz Foundation in the Brazilian city of Rio de Janeiro, said the risk of shortage continued and was exacerbated by global demand.
According to Path, medical oxygen accounts for just 5-10% of the world’s oxygen production. The rest is used in various industries, such as mining, chemical and pharmaceutical.
“We need to think about oxygen as much as we think about electricity, water or other essential utilities,” says Ms Smith. “This can’t be something that we’re only concerned about when it’s bad, because when it’s bad, people will die.”
In the meantime, there are concerns that the strain of Covid-19 on oxygen supplies could have a knock-on effect for the treatment of other diseases.
“Covid has shown us just how essential it is in countries where there is no vaccine against Covid, no medicines,” says Leith Greenslade, who leads the Every Breath Counts Coalition. “Often, it’s down to whether you get oxygen or not, whether you live or die.”
Read from source: https://www.bbc.com/news/world-latin-america-55829424
Honduran abortion law: Congress moves to set total ban ‘in stone’
Parliament in Honduras has initially approved a bill that will make it virtually impossible to legalise abortion in the country.
The new measure will require at least three-quarters of Congress to vote in favour of modifying the abortion law, which is among the strictest in world.
Honduras forbids abortion under any circumstance, even rape or incest.
Its latest move comes in response to Argentina legalising abortion last month.
Across Latin America, there has been increased pro-choice campaigning, known as the “green wave”, based on the colour worn by protesters.
The new legislation in Honduras hinges on an article in the constitution that gives a fetus the same legal status of a person. Constitutional changes have until now been permitted with a two-thirds majority, but the new legislation raises that bar to three-quarters within the 128-member body.
The measure still needs to be ratified by a second vote. However, support was clear on Thursday: with 88 legislators voting in favour, 28 opposed and seven abstentions.
Honduras has a stanchly conservative majority, which referred to the measure as a “shield against abortion”.
“What they did was set this article in stone because we can never reform it if 96 votes are needed [out of 128]”, opposition MP Doris Gutiérrez told AFP news agency.
Mario Pérez, a lawmaker with the ruling party of President Juan Orlando Hernandez, formally proposed the change last week, calling it a “constitutional lock” to prevent any future moderations of the abortion law.
“Every human being has the right to life from the moment of conception,” said Mr Pérez.
Ahead of the vote, UN human rights experts condemned the move, saying in a statement: “This bill is alarming. Instead of taking a step towards fulfilling the fundamental rights of women and girls, the country is moving backwards.”
Abortion has been constitutionally banned in Honduras since 1982.
In 2017, lawmakers voted on decriminalising it in the case of rape, incest or when there was danger to the mother or the fetus, but the move was roundly rejected.
Nicaragua, El Salvador and Haiti also have complete bans on abortion, but Honduras is the only country to also prohibit the use of emergency contraceptives in all cases, including after rape.
Cuba, Uruguay, Guyana and Argentina are the only Latin American countries to permit abortion in the first weeks of pregnancy.
Read from source: https://www.bbc.com/news/world-latin-america-55764195
Mynor Padilla: Killer of anti-mining activist pleads guilty
The ex-security chief at a mine in Guatemala, Mynor Padilla, has pleaded guilty to killing an anti-mining activist in 2009.
Adolfo Ich was killed at the Fénix mine, which was owned at the time by a subsidiary of Canadian mining giant Hudbay Minerals.
He had been campaigning against the mining project and for his community’s land rights.
Germán Chub, a bystander, was also shot, leaving him paralysed.
The guilty plea comes at a retrial after Padilla was cleared of murder at a previous trial.
What happened in September 2009?
The Fénix nickel project was owned by the Guatemalan Nickel Company (CGN), a subsidiary of Toronto-based Hudbay Minerals.
CGN wanted to develop the mine, but the indigenous Maya community objected, arguing that much of the company’s land belonged to them.
The company said it engaged in talks to negotiate their resettlement but members of the Maya community said they were threatened with forced evictions.
On 27 September 2009, security guards at the mine attacked members of the community with machetes and firearms, according to witnesses.
Adolfo Ich was killed, Germán Chub was left paralysed, and at least seven more people were injured.
What was Mynor Padilla’s role?
Mynor Padilla was the chief of security at the Fénix project and witnesses said he was the key man in the attack on 27 September 2009.
Hudbay defended its personnel, alleging that members of the Maya community had turned on each other and that their security staff had acted in self-defence.
Following a three-year murder trial Padilla was acquitted, much to the outrage of the victims’ families who launched an appeal.
What’s the latest?
The court of appeal overturned the acquittal and ordered a retrial which began in December 2020.
After having for years maintained his innocence, Mynor Padilla entered a guilty plea which was accepted by the court on Wednesday.
A lawyer for Adolfo Ich’s widow in a civil lawsuit against Hudbay Minerals in Canada called it a “momentous day”.
Why does it matter?
There are three civil lawsuits under way against Hudbay Minerals in Canada, in connection with the Fénix mine.
One of them was filed by Adolfo Ich’s widow, Angélica Choc, who alleges that the company failed to take adequate precautions to ensure that human rights abuses would not be perpetrated by Hudbay’s security personnel.
In 2013, a court in Ontario allowed the lawsuits to proceed, making it the first time that foreign claimants were allowed to pursue a lawsuit against a Canadian company in Canada for alleged human rights abuses.
Cory Wanless, one of the lawyers for the plaintiffs, said that following Mynor Padilla’s guilty plea “it will be difficult for Hudbay to continue to argue that it does not bear responsibility for the killing and shooting”.
Hudbay Minerals has released a statement saying it would “review the court’s decision once it is released”, which is due to happen later this month.
The company, which sold the Félix mine to Swiss-based Solway Group in 2011, also stated that “any agreements made in the Guatemalan court do not affect our view of the facts of Hudbay’s liability in relation to civil matters currently before the Ontario court”.
Read from source: https://www.bbc.com/news/world-latin-america-55573682
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