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An augmented reality dashboard stars in the 2021 Cadillac Escalade

Enlarge / Augmented reality is a standard feature on the new Cadillac Escalade SUV.Jonathan Gitlin
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The Cadillac Escalade augmented reality display
Enlarge / Augmented reality is a standard feature on the new Cadillac Escalade SUV.Jonathan Gitlin

I will admit it; when Cadillac asked if we wanted to spend a day with the new 2021 Escalade, I was in two minds about saying yes. A 6,000lb body-on-frame SUV is about as far from my automotive comfort zone as it's possible to get with a regular driver's license. And while there is a choice of gasoline V8 or turbodiesel inline-six, there's not a sniff of a hybrid option—not even the 48V mild kind, which feels inexcusable in the year 2020.

On the other hand, Cadillac has turned up the technology dial in an effort to regain its crown as the King of Bling. From the driver's seat you can see 38 inches of OLED screen wrapping around you. The highlight is an augmented reality mode that's cool enough to tempt you away from navigating by CarPlay or Android Auto and worthy of Ars' attention on its own.

  • This might be the Escalade's best angle. Jonathan Gitlin
  • There is no escaping the sheer size of this SUV. Jonathan Gitlin
  • If you wondered what happens when you take the face of the Cadillac Escada concept and change the dimension to a massive SUV, wonder no more. Jonathan Gitlin
  • This is the full fat, long wheelbase Escalade ESV. Jonathan Gitlin
  • Cadillac has given the Escalade a serious tech upgrade for 2021. Jonathan Gitlin
  • No column-mounted shifter here. Cadillac
  • This glass crystal Cadillac logo is embedded in the back of the OLED screen and lights up at night. Cadillac
  • LED lighting lets car designers run wild. Cadillac

The body-on-frame light truck is an American speciality. It's where the domestic automakers make their money, and the new Escalade is built on General Motor's latest and greatest body-on-frame platform. And I do mean greatest. Our test vehicle was a $105,995 Escalade ESV 4WD Platinum, which stretches out across 226.9 inches (5,766mm), with a 134.1-inch (3.407mm) wheelbase. More than one neighbor remarked on how large it was as it jutted out of my parking space, which luckily is slightly wider than the Escalade's 81.1 inches (2,059mm). At 76.4 inches (1,942mm) tall, I was grateful for the retractable running boards that emerge when you open a door; if you're shorter than average, it is a $1,750 option you might want.

Body-on-frame isn't a synonym for primitive, as evinced by the Escalade's underpinnings. It uses independent suspension front and rear, and the Platinum Luxury, Sport, and Platinum Sport trims all feature standard magnetorheological dampers, an electronic limited slip differential, and optional air suspension.

The 6.2L V8 engine is common to many a GM machine and does feature the latest in cylinder-on-demand technology. It provides the Escalade with 420hp (313kW) and 406lb-ft (623Nm), and regardless of whether you pick two- or four-wheel drive, it uses the same 10-speed automatic transmission. Later this year the 277hp (207kW), 460lb-ft (623Nm) diesel option becomes available, but that's it on the powertrain front. Simply put, GM doesn't have a hybrid system on its shelves it could stick into the Escalade and evidently doesn't think its customer base cares enough for it to need one.

Once you climb up and ensconce yourself in the driver's seat—a 16-way adjustable power seat with a pretty decent massage function to go with heating and cooling functions—the sense of modernity continues. There are little touches, like the transmission lever that sprouts from the center console as opposed to poking out from the steering column, or wireless charging slot for your smartphone. But mainly it's the big touches—all that acreage of OLED.

Although Cadillac's press materials make many references to the car's 38-inch OLED display "at twice the pixel density of a 4k TV," it's actually three separate panels. To your left is a 7.2-inch touchscreen: this one is where you can see your trip information, as well as select what to display on the main instrument panel. That is a 14.2-inch screen, mounted just in front of the other two. And to your right is a 16.9-inch touchscreen where you interact with the infotainment system and the car's settings.

The first couple of modes of the main instrument panel are pretty conventional—you can display a big virtual speedometer gauge, and there's also a moving map. Night vision is a $2,000 optional extra and works a lot like it did in the Cadillac CT6, although the Escalade uses a higher-resolution infrared camera to go with the better screens.

  • The Escalade's best party trick is this new augmented reality camera view. Jonathan Gitlin
  • The augmented reality display comes into its own once you program a navigation route. Jonathan Gitlin
  • Big blue arrows show you where to turn. Jonathan Gitlin
  • You can see in this image how the 14.2-inch main instrument display is set just ahead of the other two OLED screens. Cadillac
  • The most conventional view. If I had an Escalade this one would almost never get used. Jonathan Gitlin
  • The left-side touchscreen is for selecting what you see on the main instrument display. Jonathan Gitlin
  • This small screen also shows you your trip information. 20mpg has never felt like more of an achievement. Jonathan Gitlin
  • We've seen these 3D parking cameras in recent Audis and Porsches. It would be more useful if you could make the large view a top-down view instead of that being relegated to the right side, but I never worked out how to make that happen. Cadillac
  • The onboard navigation will show you a street view of your destination. Jonathan Gitlin
  • With the AKG Studio Reference system you can tweak the way the 36 speakers project sound. Jonathan Gitlin
  • My ears are made of cloth and I have tinnitus from time to time, but the sound quality in the Escalade was quite acceptable. Jonathan Gitlin
  • Apple CarPlay runs within a window. Jonathan Gitlin
  • The rear gets its own independent climate control. Jonathan Gitlin Read More – Source

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The Spanish YouTuber who made €1 million in a week

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“YouTube needs people to spend all day watching videos,” says Romuald Fons, an entrepreneur and YouTuber, with 721,000 subscribers to his channel on how to get websites rated in Google’s top search results.

Fons, 43, from Barcelona, knows all about YouTube. He spent two years maneuvering his channel into position and analyzing other channels to see what works best. His most viral video wasn’t even related to digital marketing – it was about how he got a six-pack in six months. “It was an experiment,” he explains to EL PAÍS from his office in Barcelona’s Poblenou neighborhood.

In December, he put all his advice in a course called CreceTube, which he sold for a week for €700 as a special introductory offer. Around 1,500 people bought it, according to the documents Fons showed to EL PAÍS, earning him over €1 million in seven days.

Attention-harvesting algorithms that promote extreme viral and extreme content are the subject of growing controversy. YouTube is one of the main platforms accused of pushing users into ever more radical political positions by promoting increasingly outrageous videos to keep them hooked.

But this is not Fons’ field of concern. “YouTube’s algorithms can be hacked,” he says. “It’s not like Google [YouTube and Google are owned by the same company, Alphabet]. Google has to show the user what they want to find because otherwise, they will stop using it. YouTube promotes clickbait [content designed to drive traffic to a website] in an extreme way.”

His course is for people who are starting out on YouTube and want to grow their audience. It includes tricks with names like SEOshock, Instaclick and SEOcreto to improve video content and rankings – if you type “YouTube course” into Google and YouTube, Fons’ videos are in the top results. “I’ve bought every course there is and I explain things that have never been explained,” he says. “We explain how to use Google so you know what type of content to create.” Among the comments on the course, there are, of course, users who think it’s a scam, and have created their own YouTube videos with their own explanations. But Fons is unfazed: “Clickbait is what you have to do,” he says.

Neither is Fons concerned about the Spanish YouTubers who make off to Andorra for tax reasons. “It’s not my place to give my opinion on what they do,” he says. “I am not strictly a YouTuber. I am an entrepreneur who has a YouTube channel. It is different. In my case, the money coming in is part of the business. I generate wealth in Spain and will continue to be taxed here. I don’t have that option [to go to a tax haven]. If I wanted to do that I would have to take advantage of legal loopholes and I’m not going to.”

Fons’ main global competitor is the Briton Neil Patel, who has 100,000 more subscribers than Fons but fewer total views despite having posted more videos. Forty percent of Fons’ audience is in Latin America – YouTube provides YouTubers with this kind of data in the form of graphs. “It has one that shows the average retention of all YouTube videos of the same length as yours,” he says. “If your video is above average, it promotes you.”

Rags to riches

Fons’ recent success is the latest step forward in a long, and not always successful, career in digital marketing that started in earnest in 2013 when he decided to specialize in search engine optimization (SEO) – the name given to strategies to increase website traffic from search engines. Today SEO is a basic tool for most companies with digital interests: businesses that do not appear on page one of Google’s results, do not exist. Now, as Fons points out, the coronavirus pandemic has meant that even long-established businesses have had to close their doors if they have failed to devise a digital strategy.

In January 2013, Fons did nothing but create websites in order to get them to show up in Google searches, place ads on them and attract hits. The first month, he created 10 websites and made €2.48. He could be forgiven for feeling discouraged.

But, the self-taught Fons plowed on. In order to learn which criteria Google rewarded in its results, he ended up creating 1,430 websites. Each one had something different. “I was seeing which ones worked well and which ones didn’t,” he says. “I started to create my own positioning strategy.”

The choice of sites was not random. He looked for the ones that had the most searches and paid the most for ad clicks: “Paella, Inem courses [courses run by the National Institute of Employment], outlets,” he says. “For recipes, I had the 220 keywords with the most traffic: mojitos, baked chicken….” Fons wrote the content for each page and used Adsense, a Google tool, to fill the pages with ads. When someone clicked, Fons earned money. Within a year, he was earning €1,500 a month. In 2016, three years after starting out, he was making more than €18,000 a month.

Put like that, it sounds easy, but Fons scarcely made €1,300 in the whole of 2013. At the time, he was living in Spain’s Valencia region and was making a living by writing texts at night for €4 each for the website, Fiber.

Fons’ story is typical of a tech entrepreneur – he’s had several failures, has fully committed to getting better at what he does, has made a video that leads to something new and has put in long working hours. His first failure was as a student and musician. After enrolling to study architecture, he left university to go on a six-year tour as a singer of a band called Rembrandt42, which is still on the music-streaming site Spotify. He met his ex-wife during a concert and, subsequently settled down to a job at a family-run water treatment company. “We were cleaning legionella tanks,” he recalls.

But Fons had big dreams. “I wanted to do like [Facebook founder Mark] Zuckerberg and blow things apart,” he says. First, he created a social network for collectors, called Nakoko. “It wasn’t much of a start-up,” he says. “It was just me putting all my work and money into it. I went totally broke.” After that, he tried to set up a Spanish eBay, called lovende. “I got even more broke,” he says. “When I couldn’t even afford to pay for my son’s optional vaccinations, everything changed. They cost €80 and I didn’t have the money. That’s when I stopped blaming others.”

During this period, he had, however, learned something about SEO and digital marketing. Then he saw a video of entrepreneur Pat Flynn, who was earning passive income from Google. “I thought, if this guy can do it, so can I,” he says.

“Companies would call me and ask me why I was being ranked above them,” he says. “That’s when I set up the agency.” After two years of quietly carving his own niche, he began to make a name for himself. Now, his business BIGSEO Agency, has a staff of 41. Each client pays him more than €30,000 a year for his services. In 2020, his company had a turnover of €4 million.

Thanks to his own personal journey, Fons has been able to observe the evolution of SEO. Google has always aimed to be the gateway to the internet. If the search engine didn’t work well, users would not be using the site millions of times a day. According to Fons, typing in the keywords is no longer enough. Google should also know whether someone searching for Nike sneakers wants to buy a pair for running or is an Air Jordan collector. “It’s about understanding the user’s intent even if the keyword isn’t there,” he says. “Whether the search is for boilers or cheap flights, the question is – what’s the problem?” Google will reward whichever website knows how to answer this best. “Getting customers for boilers is no longer about positioning ‘boiler service’ in Google,” he clarifies.

As a YouTuber, Fons has been a public figure with an impact on thousands of people. His community of followers is called Marketing Furious and they have a Facebook page with 75,000 members. That has also led him to address mental health issues that members of his community are increasingly open about. “Our brains are not wired to absorb thousands of opinions about us a day,” he says. “YouTuber El Rubius is under brutal pressure. But over a thousand people have paid me more than €700 to teach them something. The pressure is cranked up. Your subconscious gets the better of you. You think you’re strong and you can do it, but you can’t.” Fons has also encountered angry followers out and about. “When you have millions of views, anything can happen,” he says. “Think of a full Barça [soccer] stadium; 100,000 people. I’m sure there are 10 that are nuts.”

Fons is focused on video survival in an era when the apps TikTok and Instagram Reels are taking off. In his favor, his old videos keep popping up at the top of digital marketing searches. “On the other networks, you make a video and after eight hours no one sees it,” he says. “You can reach an audience, but turning it into a business is another matter. TikTok is all about short attention spans.”

 

Read from source: https://english.elpais.com/science_tech/2021-01-22/the-spanish-youtuber-who-made-1-million-in-a-week.html

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Google suspends ‘free speech’ app Parler

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Google has suspended “free speech” social network Parler from its Play Store over its failure to remove “egregious content”.

Parler styles itself as “unbiased” social media and has proved popular with people banned from Twitter.

But Google said the app had failed to remove posts inciting violence.

Apple has also warned Parler it will remove the app from its App Store if it does not comply with its content-moderation requirements.

On Parler, the app’s chief executive John Matze said: “We won’t cave to politically motivated companies and those authoritarians who hate free speech!”

Launched in 2018, Parler has proved particularly popular among supporters of US President Donald Trump and right-wing conservatives. Such groups have frequently accused Twitter and Facebook of unfairly censoring their views.

While Mr Trump himself is not a user, the platform already features several high-profile contributors following earlier bursts of growth in 2020.

Texas Senator Ted Cruz boasts 4.9 million followers on the platform, while Fox News host Sean Hannity has about seven million.

It briefly became the most-downloaded app in the United States after the US election, following a clampdown on the spread of election misinformation by Twitter and Facebook.

However, both Apple and Google have said the app fails to comply with content-moderation requirements.

Analysis: Necessary or draconian action?

By Shayan Sardarizadeh, BBC Monitoring

For months, Parler has been one of the most popular social media platforms for right-wing users.

As major platforms began taking action against viral conspiracy theories, disinformation and the harassment of election workers and officials in the aftermath of the US presidential vote, the app became more popular with elements of the fringe far-right.

This turned the network into a right-wing echo chamber, almost entirely populated by users fixated on revealing examples of election fraud and posting messages in support of attempts to overturn the election outcome.

In the days preceding the Capitol riots, the tone of discussion on the app became significantly more violent, with some users openly discussing ways to stop the certification of Joe Biden’s victory by Congress.

Unsubstantiated allegations and defamatory claims against a number of senior US figures such as Chief Justice John Roberts and Vice-President Mike Pence were rife on the app.

Google and Apple say they are taking necessary action to ensure violent rhetoric is not promoted on their platforms.

However, to those increasingly concerned about freedom of speech and expression on online platforms, it represents another example of draconian action by major tech companies which threatens internet freedom.

This is a debate which is certain to continue beyond the Trump presidency.

In a statement, Google confirmed it had suspended Parler from its Play Store, saying: “Our longstanding policies require that apps displaying user-generated content have moderation policies and enforcement that removes egregious content like posts that incite violence.

“In light of this ongoing and urgent public safety threat, we are suspending the app’s listings from the Play Store until it addresses these issues.”

Apple has warned Parler it will be removed from the App Store on Saturday in a letter published by Buzzfeed News.

It said it had seen “accusations that the Parler app was used to plan, coordinate, and facilitate” the attacks on the US Capitol on 6 January.

Mr Matze said Parler had “no way to organise anything” and pointed out that Facebook groups and events had been used to organise action.

But Apple said: “Our investigation has found that Parler is not effectively moderating and removing content that encourages illegal activity and poses a serious risk to the health and safety of users in direct violation of your own terms of service.”

“We won’t distribute apps that present dangerous and harmful content.”

In a related development, Google has kicked Steve Bannon’s War Room podcast off YouTube, saying it had repeatedly violated the platform’s rules.

The ex-White House aide’s channel had more than 300,000 subscribers.

“In accordance with our strikes system, we have terminated Steve Bannon’s channel ‘War room’ and one associated channel for repeatedly violating our Community Guidelines,” Google said in a statement.

“Any channel posting new videos with misleading content that alleges widespread fraud or errors changed the outcome of the 2020 US Presidential election in violation of our policies will receive a strike, a penalty which temporarily restricts uploading or live-streaming. Channels that receive three strikes in the same 90-day period will be permanently removed from YouTube.”

The action was taken shortly after the channel posted an interview with Donald Trump’s personal lawyer Rudy Giuliani, in which he blamed the Democrats for the rioting on Capitol Hill on Wednesday.

One anti-misinformation group said the action was long overdue after “months of Steve Bannon calling for revolution and violence”.

“The truth is YouTube should have taken down Steve Bannon’s account a long time ago and they shouldn’t rely on the labour of extremism researchers to moderate the content on their platform,” said Madeline Peltz, Senior Researcher at Media Matters for America.

Read from source: https://www.bbc.com/news/technology-55598887

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20 years of tech with Jeff: From green iMacs and DVDs to the iPhone era

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When I started covering technology here two decades ago, I didn’t own a cellphone, nor did my company deem it in their interests to buy me one.

My tenure at USA TODAY pre-dates text messages, soundbars, talking speakers, QR codes, video chat, Uber, DoorDash, Zoom calls, YouTube, Wi-Fi, affordable flat-screen TVs….you get the idea.

So many changes in such a short period of time! This is my last column for USA TODAY as your Talking Tech columnist. Let’s say goodbye by celebrating how far we’ve come through the years.

My stint started in 2000 – I began at USA TODAY earlier, covering entertainment – at a time when we spent a lot of time talking about the big three tech companies: AOL, Yahoo and Microsoft. AOL had just shocked the world by buying Time Warner for $165 billion. (You know how well that turned out. But I digress.)

We did use computers, yes indeed, mostly desktops, and they were Windows machines with black-and-white monitors. We weren’t online; we went online, with a phone line attached to our computers. You know, the type we used on our landlines. Remember them?

Apple back then had less than 3% market share. It wouldn’t start its evolution into the world’s most valuable $2 trillion company until 2001, when it introduced the iPod MP3 music player and helped bring digital music to the masses. This is after the short-lived Napster popularized MP3s by showing how easy it was to copy licensed music. In 2003, the iPod shifted into a mainstream product when CEO Steve Jobs (who rejoined the company in 1997) opened it up to be used on Windows computers with the iTunes music store, the first easy to use, legitimate avenue for buying music, back then at 99 cents a song. Streaming and the celestial jukebox was a far off dream.

We started Talking Tech in 2006 as a weekly, ahead-of-its-time video series, produced bicoastally on two webcams. The first episode – with my former partner, Edward C. Baig – was a review of the Flip Video camera. Remember that one, kids?

By 2010, Flip was soon to be gone, as Apple introduced the iPhone 4, the first iPhone with a decent camera. Kodak became a memory, Canon, Nikon, Olympus and other mainstays of the camera business saw their sales tumble, as people preferred the camera that was in their pocket, their phone.

But I have to admit, I never foresaw just how great the smartphone cams would become. I always loved using them, but there was a stigma to “cellphone video.” Now we can shoot 4K video that looks nearly as good as what you get from a traditional camera, mostly due to computational photography tricks. But I’m not complaining. Have you seen my iPhone sunsets?

Then there’s Google and Facebook.

It was in 2000 that Yahoo handed over its search keys to a scrappy startup that said it had a method for more effective online searches. From there, we got Google stepping out onto its own in 2003 by sending people to its website and popularizing the verb, “Google It.” We got Google Maps (remember life without it?), Gmail (free e-mail without being tied to our internet provider), Google Translate, Google Photos and so many other features that I don’t think we could live without today.

That’s the good side.

There’s also Google tracking our every move, in order to put personalized ads in front of us everywhere we go, and saying goodbye to our privacy. Google will claim that much of the privacy invasion is “opt-in” and that we agreed to it when we signed up for services. But who remembers doing that?

Facebook took the snooping to an even greater level. But today’s column is about celebrating tech. So let’s bypass the misinformation and online rage that erupted from the social network and instead just give props to a site that reconnected some 2 billion people with old friends and family. I announced my pending exit on my newsletter, Twitter, Instagram, LinkedIn and Facebook. You know where I got the lion’s share of responses? Facebook, hands down.

Amazon. Who believed you could order anything you ever wanted with one click, and have it arrive the next day? By 2001 Amazon had announced its first profit, but it was more recently that we saw Amazon really showcase what was it was to become, by acquiring Whole Foods and launching Amazon Fresh, the supermarket with a radical cart that automatically tallied up your purchases, launching the smart speaker craze with Echo and Alexa and being a dominant force in streaming with Fire TV.

But Amazon missed out on phones. Google got in early, in 2008, with the Android operating system, which it grew by giving it away for free to companies like Samsung, LG and Huawei. That business model would enable Android to claim a whopping 85% market share, where it’s featured on so many low-cost phones.

If I had to pick the most influential tech device of my generation, there’s no hesitation. It’s the iPhone, hands down, even bigger than the VCR or the personal computer.

Because the iPhone (and other smartphone brands to follow) put the computer into our pockets, untethered and presented in a easy, intuitive way that appealed to the masses. Listen to music, answer the phone, watch TV, surf the net, all on one device. One in which we can also monitor our daily steps, show us how to get around and take amazing photos. (Again, those sunsets!)

I love my laptop, but it didn’t change my life.

So what of the future?

In 2016, I did a column quoting analysts saying that the smartphone as we know it, would cease and morph into some form of eyewear within the next few years. I didn’t believe it then, I don’t believe it now.

Having stuff flying in front of your eyes as you walk down the street is a distraction. (Take that, Google Glass.) We watched screens in the 1950s. We’re going to be looking at screens in the 2020s and 2030s.

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