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The Spanish YouTuber who made €1 million in a week

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“YouTube needs people to spend all day watching videos,” says Romuald Fons, an entrepreneur and YouTuber, with 721,000 subscribers to his channel on how to get websites rated in Google’s top search results.

Fons, 43, from Barcelona, knows all about YouTube. He spent two years maneuvering his channel into position and analyzing other channels to see what works best. His most viral video wasn’t even related to digital marketing – it was about how he got a six-pack in six months. “It was an experiment,” he explains to EL PAÍS from his office in Barcelona’s Poblenou neighborhood.

In December, he put all his advice in a course called CreceTube, which he sold for a week for €700 as a special introductory offer. Around 1,500 people bought it, according to the documents Fons showed to EL PAÍS, earning him over €1 million in seven days.

Attention-harvesting algorithms that promote extreme viral and extreme content are the subject of growing controversy. YouTube is one of the main platforms accused of pushing users into ever more radical political positions by promoting increasingly outrageous videos to keep them hooked.

But this is not Fons’ field of concern. “YouTube’s algorithms can be hacked,” he says. “It’s not like Google [YouTube and Google are owned by the same company, Alphabet]. Google has to show the user what they want to find because otherwise, they will stop using it. YouTube promotes clickbait [content designed to drive traffic to a website] in an extreme way.”

His course is for people who are starting out on YouTube and want to grow their audience. It includes tricks with names like SEOshock, Instaclick and SEOcreto to improve video content and rankings – if you type “YouTube course” into Google and YouTube, Fons’ videos are in the top results. “I’ve bought every course there is and I explain things that have never been explained,” he says. “We explain how to use Google so you know what type of content to create.” Among the comments on the course, there are, of course, users who think it’s a scam, and have created their own YouTube videos with their own explanations. But Fons is unfazed: “Clickbait is what you have to do,” he says.

Neither is Fons concerned about the Spanish YouTubers who make off to Andorra for tax reasons. “It’s not my place to give my opinion on what they do,” he says. “I am not strictly a YouTuber. I am an entrepreneur who has a YouTube channel. It is different. In my case, the money coming in is part of the business. I generate wealth in Spain and will continue to be taxed here. I don’t have that option [to go to a tax haven]. If I wanted to do that I would have to take advantage of legal loopholes and I’m not going to.”

Fons’ main global competitor is the Briton Neil Patel, who has 100,000 more subscribers than Fons but fewer total views despite having posted more videos. Forty percent of Fons’ audience is in Latin America – YouTube provides YouTubers with this kind of data in the form of graphs. “It has one that shows the average retention of all YouTube videos of the same length as yours,” he says. “If your video is above average, it promotes you.”

Rags to riches

Fons’ recent success is the latest step forward in a long, and not always successful, career in digital marketing that started in earnest in 2013 when he decided to specialize in search engine optimization (SEO) – the name given to strategies to increase website traffic from search engines. Today SEO is a basic tool for most companies with digital interests: businesses that do not appear on page one of Google’s results, do not exist. Now, as Fons points out, the coronavirus pandemic has meant that even long-established businesses have had to close their doors if they have failed to devise a digital strategy.

In January 2013, Fons did nothing but create websites in order to get them to show up in Google searches, place ads on them and attract hits. The first month, he created 10 websites and made €2.48. He could be forgiven for feeling discouraged.

But, the self-taught Fons plowed on. In order to learn which criteria Google rewarded in its results, he ended up creating 1,430 websites. Each one had something different. “I was seeing which ones worked well and which ones didn’t,” he says. “I started to create my own positioning strategy.”

The choice of sites was not random. He looked for the ones that had the most searches and paid the most for ad clicks: “Paella, Inem courses [courses run by the National Institute of Employment], outlets,” he says. “For recipes, I had the 220 keywords with the most traffic: mojitos, baked chicken….” Fons wrote the content for each page and used Adsense, a Google tool, to fill the pages with ads. When someone clicked, Fons earned money. Within a year, he was earning €1,500 a month. In 2016, three years after starting out, he was making more than €18,000 a month.

Put like that, it sounds easy, but Fons scarcely made €1,300 in the whole of 2013. At the time, he was living in Spain’s Valencia region and was making a living by writing texts at night for €4 each for the website, Fiber.

Fons’ story is typical of a tech entrepreneur – he’s had several failures, has fully committed to getting better at what he does, has made a video that leads to something new and has put in long working hours. His first failure was as a student and musician. After enrolling to study architecture, he left university to go on a six-year tour as a singer of a band called Rembrandt42, which is still on the music-streaming site Spotify. He met his ex-wife during a concert and, subsequently settled down to a job at a family-run water treatment company. “We were cleaning legionella tanks,” he recalls.

But Fons had big dreams. “I wanted to do like [Facebook founder Mark] Zuckerberg and blow things apart,” he says. First, he created a social network for collectors, called Nakoko. “It wasn’t much of a start-up,” he says. “It was just me putting all my work and money into it. I went totally broke.” After that, he tried to set up a Spanish eBay, called lovende. “I got even more broke,” he says. “When I couldn’t even afford to pay for my son’s optional vaccinations, everything changed. They cost €80 and I didn’t have the money. That’s when I stopped blaming others.”

During this period, he had, however, learned something about SEO and digital marketing. Then he saw a video of entrepreneur Pat Flynn, who was earning passive income from Google. “I thought, if this guy can do it, so can I,” he says.

“Companies would call me and ask me why I was being ranked above them,” he says. “That’s when I set up the agency.” After two years of quietly carving his own niche, he began to make a name for himself. Now, his business BIGSEO Agency, has a staff of 41. Each client pays him more than €30,000 a year for his services. In 2020, his company had a turnover of €4 million.

Thanks to his own personal journey, Fons has been able to observe the evolution of SEO. Google has always aimed to be the gateway to the internet. If the search engine didn’t work well, users would not be using the site millions of times a day. According to Fons, typing in the keywords is no longer enough. Google should also know whether someone searching for Nike sneakers wants to buy a pair for running or is an Air Jordan collector. “It’s about understanding the user’s intent even if the keyword isn’t there,” he says. “Whether the search is for boilers or cheap flights, the question is – what’s the problem?” Google will reward whichever website knows how to answer this best. “Getting customers for boilers is no longer about positioning ‘boiler service’ in Google,” he clarifies.

As a YouTuber, Fons has been a public figure with an impact on thousands of people. His community of followers is called Marketing Furious and they have a Facebook page with 75,000 members. That has also led him to address mental health issues that members of his community are increasingly open about. “Our brains are not wired to absorb thousands of opinions about us a day,” he says. “YouTuber El Rubius is under brutal pressure. But over a thousand people have paid me more than €700 to teach them something. The pressure is cranked up. Your subconscious gets the better of you. You think you’re strong and you can do it, but you can’t.” Fons has also encountered angry followers out and about. “When you have millions of views, anything can happen,” he says. “Think of a full Barça [soccer] stadium; 100,000 people. I’m sure there are 10 that are nuts.”

Fons is focused on video survival in an era when the apps TikTok and Instagram Reels are taking off. In his favor, his old videos keep popping up at the top of digital marketing searches. “On the other networks, you make a video and after eight hours no one sees it,” he says. “You can reach an audience, but turning it into a business is another matter. TikTok is all about short attention spans.”

 

Read from source: https://english.elpais.com/science_tech/2021-01-22/the-spanish-youtuber-who-made-1-million-in-a-week.html

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Twitter users are exposing pro-Russian sentiment in China, and Beijing is not happy

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Anonymous Twitter users are exposing the extreme nationalism and pro-Russian sentiment circulating online in China — and Beijing is not happy about it.

Scores of screen-grabbed posts from China’s most popular social media platforms have been translated and shared on Twitter in recent weeks, offering Western audiences a rare glimpse into the Chinese internet.
Among those posts: a prominent military blog falsely claiming a Russian attack on a train station in Kramatorsk was actually carried out by Ukraine, a well known media commentator dismissing the atrocities in Bucha, and a vlogger with hundreds of thousands of followers using a misogynistic term for Ukraine.
The posts appear courtesy of anonymous Twitter users who say their aim is to expose Western audiences to the true extent of pro-Russian or nationalistic content on China’s heavily censored platforms.
They often come under the hashtag of “The Great Translation Movement,” or shared by an account with the same name run by a decentralized, anonymous team that crowdsources the collection and translation of popular posts on Ukraine and other hot topics, according to an administrator interviewed by CNN. Many, but not all, appear to have been widely liked or shared within China — selection criteria cited by the administrator.
Since the account’s launch in early March it has already made plenty of friends and enemies — attracting both 116,000 followers (and counting) and a slew of criticism from China’s state-run media.
The movement was formed in response to China’s alleged hypocrisy in portraying itself as neutral on Ukraine, even while its state and social media circulated pro-Russian narratives, the administrator told CNN.
“We want the outside world to at least know what is going on inside, because we don’t think there could be any change made from inside,” said the administrator, who requested anonymity due to security concerns.

In bad faith?

China’s state media has lashed out against what it decries as “cherry picked content.” The overseas arm of the People’s Daily — the mouthpiece of China’s ruling Communist Party — has claimed the translators behind the movement are guilty of attributing the “extreme remarks” of some netizens to the “whole country.”
The nationalistic Global Times newspaper has accused the group of being “Chinese-speaking bad faith actors” and one of its opinion writers claimed the group included “foreign hostile forces” perpetuating “psychological warfare against China.”
Outside China, media experts caution the posts do not show a holistic view of public opinion in China and appear to at least partially be selected for shock value — but could still be useful in bringing these elements of China’s media sphere to light.
Critics also say the group’s tweets show evidence of its own bias — such as in posts that use a term comparing China to Nazi Germany.
Posts which gain traction on China’s social media must be seen in light of its highly censored environment, where nationalistic voices thrive and liberal ones have largely retreated or been censored, experts say.
But the administrator who spoke to CNN said the point was to highlight the visibility of such posts — some coming from popular influencers, comments receiving thousands of likes or from prominent commenstators, and even government-backed news outlets.
“Our goal is to raise awareness about the state of public opinion in China, whether it is purely the result of spontaneous interactions (or) the result of government censorship,” the administrator said.
“We want to counter the effort of the Chinese state-affiliated media by showing the West some content they do not want to show.”

Dual messaging

The resistance against the group from China’s state media highlights the sensitivities around how China wants to present itself on the world stage, especially at a time when it has been attempting to walk a diplomatic tightrope between Russia and the West over Ukraine.
China has often sought to present two different narratives — one for domestic audiences and another for those overseas. This is made possible through both a language barrier and an online ecosystem that bans apps like Facebook, Twitter and Instagram. The Great Translation Movement breaks down both of these barriers.
“Even before the social media era, the way China talks internally through its state media is something it doesn’t appreciate being parsed and translated for the world,” said David Bandurski, director of the China Media Project, a research program in partnership with the Journalism & Media Studies Center at the University of Hong Kong.
And when it comes to Ukraine, China has sought to portray itself — at least to overseas audiences — as unaligned and invested in calling for peace. But its media coverage back home tells a different story, Bandurski said.
“If you just look at (state) media coverage, it’s really hard to talk about neutrality … Everything they have said is amplifying disinformation and aligning with Russia in terms of narratives.”
While the tone of state-backed media is clear, experts say it is difficult to gauge public opinion in China simply by looking at social media, even when it comes to popular influencers or viral posts.
Like anywhere in the world, views on social media can be extreme. In China, heavy manipulation and censorship often amplifies select voices.
“The authorities certainly have an interest in promoting their preferred narrative online, and they have the technical and political means to unapologetically ‘guide public opinion,'” said Florian Schneider, director of the Leiden Asia Center in The Netherlands.
“We should also not underestimate the power of social media algorithms: as pro-Russia statements become mainstream, they receive ever more likes and shares, which makes them more visible,” he said.

Suppressed voices, echo chambers

The situation is complicated: Beijing too has reason to be wary of ultra-nationalist voices, which platforms sometimes censor. And while nationalist rhetoric has become more dominant online in recent years, the loudest voices may not show a majority.
Bandurski said that an analogy would be looking at ultra-conservative voices in the US media environment, and assuming that was representative of the American perspective.
“So the danger is this kind of echo chamber of content, which we might assume is representative of China and its perspective, and it’s really a lot more complicated than that,” he said.
Maria Repnikova, director of the Center for Global Information Studies at Georgia State University, said when it comes to Ukraine there have been “alternative voices talking about the war…but they’re not as dominant or as loud or as visible.” Their posts may either be censored or hard to detect as social media users may express dissenting views through code and allusion.
She also asks if things would be different if images of bombarded cities of Ukraine or the atrocities in Bucha were not restricted in China.
“If people could see all of those images and scenes, would that be a different story? Would different voices pick up?”
The Great Translation Movement administrator said they hoped that the movement could help push Beijing to tone down the rhetoric on these platforms so that there would be room for more voices.
“In today’s Chinese mainstream discourse there is a very limited space for people who have a rational mind to speak,” the administrator said.
“Even if you speak out and if it doesn’t get deleted, you are still going to be spammed…and people are going to say you are a spy… the dignity of people themselves is destroyed.”

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BLACKBERRY PHONES TO STOP WORKING AS COMPANY FINALLY PULLS PLUG

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independent– BlackBerry phones, once the height of mobile devices, are finally being shut off.

The company announced that services for the older devices will be brought to an end on 4 January. At that point, they will “no longer reliably function”, BlackBerry said, and will be unable to get data, texts or make phone calls, including to emergency numbers.

It is just the latest in a series of endings for the once equally beloved and hated name, which helped drive the mobile revolution and was at the forefront of business and technology. While the BlackBerry has been declared dead a number of times before, the latest move means that the phones themselves will actually stop working.

In 2016, after its phones had been replaced largely by smartphones from Apple and others, BlackBerry announced that it had transitioned away from phones and into making software and that it would focus on providing security tools to companies and governments. It has sold the BlackBerry brand to other companies, who have created devices bearing the name.

In 2020, BlackBerry said that with that move complete, it would start taking offline the legacy services that allowed those old devices to keep working. Phones that run any of BlackBerry’s own operating systems – BlackBerry 7.1 OS and earlier, BlackBerry 10 software – were given an “end of life or termination date” at the start of 2022.

Next week, that date will finally arrive and support will end. While the phones will still be able to perform some of their functions without BlackBerry’s services, many of their central features will be removed, and the phones will not work reliably.

BlackBerry said the support was being removed in recognition of the fact that it now works in security software and that the old products did not reflect its business. It had prolonged support in the years since that transition “as an expression of thanks to our loyal partners and customers”, it said.

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70 Jupiter-sized ‘rogue planets’ discovered in our galaxy

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independent– A team of astronomers discovered at least 70 ‘rogue’ planets in our galaxy, the largest collection ever found to date.

While conventional planets (like those in our Solar System) orbit a star, rogue planets roam freely without travelling around a nearby star.

“We did not know how many to expect and are excited to have found so many,” said Núria Miret-Roig, an astronomer at the Laboratoire d’Astrophysique de Bordeaux.

­It would usually be impossible to detect rogue planets because they are hard to spot far from a star’s light. One key fact of their existence made them visible: these planets still give off enough heat to glow millions of years after their creation, making them visible to powerful telescopes.

This heat allowed the 70 planets – each with masses close to that of Jupiter – to be discovered in the Scorpius and Ophiuchus constellations.

“We measured the tiny motions, the colours and luminosities of tens of millions of sources in a large area of the sky,” explained Ms Miret-Roig. “These measurements allowed us to securely identify the faintest objects in this region, the rogue planets.”

The astronomers’ study suggests there could be many more elusive, starless planets yet to be discovered, numbering in the billions in the Milky Way alone.

By studying these planets, astronomers believe they could unlock clues as to how the mysterious objects come to be. It is hypothesised they are generated from the collapse of gas clouds too small to create stars, but they could also have been ejected from a parent system.

“These objects are extremely faint and little can be done to study them with current facilities,” says Hervé Bouy, another astronomer at the Laboratoire d’Astrophysique. “The ELT [Extremely Large Telescope, currently being built in Chile] will be absolutely crucial to gathering more information about most of the rogue planets we have found.”

The exact number of rogue planets discovered is vague, because the observations made by the researchers do not allow them to measure the mass of the objects. Bodies with a mass 13 times greater than that of Jupiter are unlikely to be planets, but relying on brightness makes this figure unclear.

The brightness of these objects is also related to age, as the older the planet is the dimmer it will be. The brightest objects in the sample could have a mass greater than the upper limit but be older and therefore dimmer. Researchers estimate there could be as many as 100 more planets yet to be discovered because of this uncertainty.

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