A man uses virtual reality glasses during the International Tourism Fair (FITUR) in Madrid. PHOTO: GABRIEL BOUYS / AFP
A hotel room automatically adjusting to the tastes of each guest, virtual reality headsets as brochures: the tourism sector is starting to embrace new technologies, hoping to benefit from lucrative personal data.
In a prototype of the hotel of the future on display at Madrid's Fitur tourism fair, receptionists have disappeared and customers are checked-in via a mirror equipped with facial recognition.
Once the client is identified, the room adapts itself automatically to all demands made at reservation: temperature, lighting, Picasso or Van Gogh in the digital frames hanging on the walls.
"Technology will allow us to know what the client needs before he even knows he wants it," says Alvaro Carrillo de Albornoz, head of Spain's Hotel Technology Institute, which promotes innovation in the sector.
Some hotels already offer such experiences at a more basic level. But the room prototype put on show by French technology consultancy Altran, aimed at luxury hotels, has incorporated cutting-edge speech recognition technology, allowing for instance a guest to order a pizza in 40 languages.
"Even the lock is intelligent — it opens and closes via the WhatsApp application on the client's phone," says Carlos Mendez, head of innovation at Altran.
The mattress is equipped with sensors and records the movements of those sleeping, which could prompt hotel staff to offer them a coffee when they wake up.
Generally speaking, hotels are hoping to use artificial intelligence (AI) to get better knowledge of their clients via personal data provided on reservation or "beacon" technology used once the client is in the hotel or resort.
Restricted in some countries, the latter involves placing a beacon in the hotel that will detect customers' smartphones, meaning they will know how much time they spend in their rooms, for instance, or at what time they go to the pool.
Fed with this data, AI algorithms will get to work, determining what the clients' habits are to lure them back again by offering a tailor-made experience, or sell them additional products.
If the algorithm "knows that when you come to the hotel with your wife, you don't eat at the restaurant but order room service, it will propose a special room menu with a bottle of champagne," says Carrillo. "But if you come with your entire family, it will propose a reduction on kids' menus."
For Rodrigo Martinez, head of consultancy Hotel Servicers, these technological tools could also help improve hotels' productivity.
"All purchases can be made automatic," he says. "For instance, if a huge amount of Brits are coming, the system will know that it has to order more bacon."
Manufacturers of virtual reality (VR) headsets are also jumping onto the bandwagon. At various Fitur stands, visitors are able to immerse themselves in the streets of Marrakech or amble along a portion of the Santiago de Compostela pilgrims' trail.
"We're in a completely pioneering phase," says Marcial Correal, head of the Spanish association for virtual travel agencies, who is promoting this tool to tourism professionals as the brochure of the future, without too much success so far.
"Professionals say 'how amazing' but they don't buy it. It's not in their marketing budget priorities."
Headsets themselves are not too pricey, between €50 and €600 ($60 and $730), says Cesar Urbina of virtual reality agency Iralta.
"Then there's content production, a little more than a normal video — from €2,000 up to €150,000."
Hotel chain Palladium, however, has decided to give it a go. Its salespeople no longer have paper brochures on them to present their hotels to travel agents, they carry virtual reality headsets. Using these, the agents can virtually visit rooms, pools or restaurants at every one of their hotels.
Ivan Corzo, head of marketing for Europe at the group, says this gives travel agents a better idea of what the hotels are really like. They "tell us it helps them sell," he says.
"It's much more difficult to cheat with VR headsets," adds Urbina.
Morocco's tourism office is also using VR.
"Tourism is linked to experiences, sensitivity," says Siham Fettouhi, head of e-marketing at the office. "Virtual reality can't replace the taste of local cuisine or the smell of the ocean. But it makes you want to explore more."
By AFP's Emmanuelle Michel
Sitges Mayor among others arrested in police investigation of alleged corruption
Aurora Carbonell, the mayor of Sitges and from the ERC party, has been arrested in connection with an alleged corruption investigation, that has also implicated 12 other people, including eight local councillors from the period 2017-2022.
At least four people have been arrested as part of the case, including the local ERC councillor Jaume Monasterio, who was responsible for public works in the last legislature.
The group are being investigated for the crimes of misuse of public funds, embezzlement, and falsification of documents in the awarding of grants and minor contracts in the previous two mandates.
The Spanish National Police and officers of their Economic and Fiscal Crime Unit (UDEF) carried out several searches on Wednesday morning in Sitges, including municipal offices and the homes of two people. The investigation is focused into the process of subsidies granted by the Sitges Town Council to the social entity ‘Taula del Tercer Sector’ (Third Sector Board) and another local co-operative. The police seized documents relating to the entities under investigation.
According to local sources, the police would be investigating, among other elements, if the entity was paid twice for the same service, or received a subsidy and a minor contract, for example.
According to El Pais, police sources have said that the investigation affects the local departments of Beaches and Social Welfare. The police are analysing various specific grants, some of €45,000, €100,000 and €120,000, among others, which may have allegedly gone to the entities under suspicion. According to reports, the total sum under investigation is €600,000.
The starting point of the case stems from a police report detailing the alleged irregularities in May 2022, discovered by the council’s own inspectors.
Carbonell, who was recently re-elected as mayor, has been mayor of Sitges since 2019. The court has ordered for Carbonell and eight councillors to be investigated, in addition to four others who were part of one of the entities and cooperatves also under investigation. The period of alleged corruption is over four years, and also affects the government team prior to Carbonell, according to reports, under the leadership of Miquel Forns (CiU).
The Sitges Town Council has since issued a statement to say that the investigation is connected to ‘external irregularities’ and that it denies any type of wrongdoing.
‘The facts under investigation had already been analysed internally,’ the statement read. ‘The Town Council, once possible external irregularities were detected, commissioned legal professionals to clarify the facts, stopping the subsidies, reviewing the files and starting the process for the return of the subsidies that were not fully justified. The Council has reports that ensure the absence of administrative and even less criminal responsibilities, and which demonstrate the diligence of the Sitges Town Council.’
The statement went on to say that the council ‘is a transparent institution, which has a rigorous code of ethics that ensures the highest standards of integrity’.
It said that it would be making itself ‘available to the authorities in order to show our full collaboration in whatever is necessary’ and ‘reiterates our willingness to cooperate with justice at all times’.
Spain’s far-right Vox seek to make gains in 28 May local and regional elections
Spain’s third largest political group in the national parliament, the far-right Vox party, is looking to make gains in the local and regional elections due to be held across the country on 28 May.
Since it entered a regional government for the first time in Castilla y León last year, Vox has attacked the unions and pushed polarising positions on social issues, including abortion and transgender rights.
It is now poised to spread its influence beyond the sparsely populated region near Madrid, with the party hoping to make gains in the elections at the end of May.
Surveys suggest the main opposition, the right-wing People’s Party (PP), could need the support of Vox to govern in half of the 12 regions casting ballots, just as it did in Castilla y León last year.
Polls also indicate the PP is on track to win a year-end general election but would need Vox to form a working majority and oust socialist (PSOE) Prime Minister Pedro Sánchez and his coalition government from office.
Vox leader Santiago Abascal [pictured at a recent rally in Chinchón, near Madrid] has called the PP-VOX coalition government in office in Castilla y León since March 2022 a ‘showroom’ and ‘an example of the alternative Spain needs’.
It is Spain’s first government to include a far-right party since the dictatorship of Francisco Franco.
In Castilla y León, Vox has slashed funding to unions, which the party has vowed to ‘put in their place’ if it comes to power nationally. Trade union UGT was forced to lay off 40% of its staff in Castilla y León last month and scale back programmes to promote workspace safety. Spain’s other main union, the CCOO, is reportedly preparing to follow suit.
Vox has also angered LGBTQ groups by refusing to allow the regional parliament to be lit up in the colours of the rainbow, the symbol of the gay rights movement, for Pride festivities as in past years when the PP governed alone.
In addition, the regional vice-president, Vox’s Juan García-Gallardo, has railed against a law passed by Spain’s leftist central government that extends transgender rights.
The 32-year-old lawyer warned earlier this month that women would now be ‘forced to share locker rooms with hairy men at municipal swimming pools’.
Vox’s most contested initiative was a proposal that doctors offer women seeking an abortion a 4D ultrasound scan to try to discourage them from going ahead with the procedure.
The idea was swiftly condemned by Spain’s leftist central government, and Castilla y León’s PP president Alfonso Fernández Mañueco stopped the measure from going ahead.
The issue highlighted the hazards for the PP of joining forces with Vox, which was launched in 2013 and is now the third-largest party in the national parliament.
Spain – Gas falls below 90 euros per MWh for the first time in almost two months
The price of TTF natural gas for delivery next month has fallen below 90 euros on Friday for the first time in almost two months and closes a week marked by the decision of the European Commission to cap gas with a drop of 29, 36%.
According to data from the Bloomberg platform, gas closed this Friday at 83 euros per megawatt-hour (MWh), 8.9% less than the day before and the first time it has lost 90 euros since last October 31.
After months of negotiations, the EU agreed on Monday to set a cap of 180 euros on contracts linked to the Amsterdam TTF index with a price difference of at least 35 euros above the average price of liquefied natural gas in the markets.
EU countries agree on a cap of 180 euros for gas with the support of Germany
In a report this week, the Swiss investment bank Julius Baer indicated that the chances of the mechanism being activated are low and pointed out that the chosen formula was not very effective in avoiding the multiplier effect that gas has on the price of electricity. However, he reiterated what was said in other previous reports: “Energy supply risks are minimal and prices should continue to decline in the future” due to the availability of raw materials from Asia to offset cuts from Russia.
Gas tends to fall during the hot months due to lower demand, but this summer it has reached historic heights as European countries were buying to face the winter with their tanks full and reduce their dependence on Russia. The price fell in September and October due to lower demand once the warehouses were full due to the high temperatures at the beginning of autumn, but in November it picked up again and 66% more expensive.
This article was originally published on Público
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