Latin America

SALES LEADS LATAM: McDonalds Latin America, Mercedes-Benz, Tony Romas®…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clien..

Published

5 years ago

May 11, 2018

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at [email protected].

For prior Sales Leads LatAm editions, click here.

McDonalds

McDonald's Latin America and agency DPZ&T is marking the Big Macs 50th anniversary with a limited-edition Coca-Cola can designed as an homage to the burgers storied recipe.The can will be delivered this week to influencers and brand lovers, who can then share their reaction on social media, using the hashtag #BigMacCan. DPZ&T also created a 49-second digital spot to announce the limited edition design, stating: “There are things everyone can do. And things only Big Mac Can do.”

Tony Romas®

Romacorp, Inc., the parent company of Tony Romas®, announces the opening of its newest restaurant, located in Arequipa, the second-largest city in Peru. The new location can be found on the third floor of the popular Mall Plaza Arequipa, a destination well-known for its wide range of brands, entertainment and cuisine, making it the number-one commercial center in the city. This is the second Tony Romas restaurant for franchisee Freddy Nossar of Inversones Gondomar SAC, who successfully launched the Tony Romas brand in Peru during 1994.“As the Tony Romas brand continues to expand both internationally and domestically, we have focused on key regions such as Latin America, in an effort to strengthen our presence throughout influential cities around the world,” said John Brisco, President Global Franchise of Romacorp, Inc.

Mercedes-Benz

Mercedes-Benz, the German automaker and a division of the German company Daimler AG, has kicked off a global media agency review, Adweek first reported. The review comes less than three months after hiring Publicis Groupe as its global agency network for creative and digital. It is unclear if any of the global regions would be excluded. Mercedes-Benz spends more than US$1 billion on media advertising annually globally.

Cosmetics brand Revlon has placed its´ global media account back into review after having consolidated with Mediacom less than a year ago. MediaCom will not defend. Revlon spent US$420 million on advertising in 2016, according to Kantar Media.

Choice Hotels International

Choice Hotels International is partnering with Spanish hotel operator and franchiser Sercotel Hotels to expand into Spain and Latin America. Choice Hotels will also aim to create new opportunities for hotel development across Europe and Latin America through this new partnership. The two groups will bring Choice hotels managed by Sercotel's management unit into these markets while adding select Sercotel properties to the Choice Hotels portfolio. Booking on ChoiceHotels.com and the Choice Hotels app will extend to these Sercotel properties. They will also participate in the Choice Priveleges loyalty program.The new Choice Hotels properties will join Sercotel's approximately 150 hotels in Spain and 28 in Latin America.

Hilton and Hotelaria Brasil announced the signing of a strategic development agreement for Hotelaria Brasil to initially develop five franchised Hampton by Hilton hotels in Brazil – marking the brands debut in the country. The announcement underscores Hiltons commitment to expand throughout the Caribbean and Latin America, and reinforces the upper-midscale brands momentum with 139 openings worldwide in 2017, including Hampton hotels in the Dominican Republic, Colombia, Mexico and Uruguay. As part of the agreement, the companies have confirmed the first hotel is scheduled to open in 2019 at Guarulhos Airport in Sao Paulo, Brazil.Expected to open in early 2019, the 160-room Hampton by Hilton Guarulhos Airport is located less than two miles from the airport. Hilton currently has a portfolio of more than 130 hotels and resorts open and welcoming travelers in the Caribbean and Latin America. The company is actively pursuing additional Caribbean and Latin American growth opportunities and currently has a robust pipeline of approximately 80 hotels throughout the region.

NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
–New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Celeste Martorana @celesmartorana 05/07/2018 Latin America, Sales Leads Latin America Tags: Choice Hotels International, Hampton by hilton, Hilton, Hotelaria Brasil, Hyatt Hotels Corporation, LATAM Hotel Corporation, McDonald's Latin America, Mercedes-Benz, Sercotel Hotels, Tony Romas®

Celeste Martorana @celesmartorana

Celeste joined Portadas team in 2014. Since then, she has been working as an editor for Portadas English-language website and compiling information for Portadas Databases.

Original Article

Latin America

Colombian plane crash: New clues found in search for lost children

Published

1 week ago

May 28, 2023

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A desperate search for four children who have been missing since their plane crashed in the Colombian jungle on 1 May has yielded new clues.

Items belonging to the siblings, who are aged between 11 months and 13 years, have been found in two different locations in the rainforest.

Their mother and the other adults on board the plane died in the crash.

But search teams say small footprints found last week indicate that the children survived the impact.

The footprints were spotted on Thursday and specialists said most likely belonged to the children.

Earlier last week, search teams had found a child’s drinking bottle, a pair of scissors and a hair tie, as well as what appeared to be a makeshift shelter made from branches and a half-eaten passion fruit.

The children belong to the Huitoto indigenous group and members of their community have expressed the hope that their knowledge of fruits and jungle survival skills will have given them a better chance of surviving the ordeal.

But despite more than 100 soldiers combing the jungle, no further traces were found until the early hours of Wednesday.

The latest items were spotted by an indigenous woman some 500m (1,640ft) from the crash site.

She found a dirty nappy, a green towel and shoes, which judging by their size are thought to belong to the second youngest of the missing siblings, who is four years old. The nappy is believed to have been worn by the 11-month-old baby.

At a separate location, the search team found another nappy, a mobile phone case and a pink cap which matches the drinking bottle found last week.

Indigenous people have joined the search and helicopters have been broadcasting a message from the children’s grandmother recorded in the Huitoto language urging them to stay put and to stop moving so as to make them easier to locate.

The latest traces are further indication that the four siblings survived the plane crash which killed their mother and the plane’s pilot and co-pilot, the Colombian army said.

But it warned that the state of the items suggested that they had not been abandoned there recently, but “sometime between 3 and 8 May”.

The army added that it was encouraged by the fact that none of the items showed traces of blood.

The army colonel in charge of the search also said that all indications were that the four children were roaming the jungle on their own.

Last week, Colombia’s president came under criticism when a tweet published on his account announced that the children had been found.

He erased the tweet the next day saying that the information – which his office had been given by Colombia’s child welfare agency – could not be confirmed.

Read from: https://www.bbc.com/news/world-latin-america-65699761

Latin America

Pedro I: Emperor’s embalmed heart arrives in Brazil

Published

9 months ago

August 27, 2022

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The embalmed heart of Brazil’s first emperor, Dom Pedro I, has arrived in the capital Brasilia to mark 200 years of independence from Portugal.

The heart, which lies preserved in a flask filled with formaldehyde, was flown on board a military plane from Portugal.

It will be received with military honours before going on public display at the foreign ministry.

The heart will be returned to Portugal after Brazil’s independence day.

Portuguese officials gave the go-ahead for the preserved organ to be moved from the city of Porto for the celebrations of Brazil’s bicentenary.

The organ arrived on a Brazilian air force plane accompanied by the mayor of Porto, Rui Moreira.

Mayor Moreira said it would return to Portugal after having basked “in the admiration of the Brazilian people”.

“The heart will be received like a head of state, it will be treated as if Dom Pedro I was still living amongst us,” Brazil foreign ministry’s chief of protocol Alan Coelho de Séllos said.

There will be a cannon salute, a guard of honour and full military honours.

“The national anthem [will be played] and the independence anthem, which by the way was composed by Dom Pedro I, who as well as an emperor was a good musician in his spare time,” Mr Séllos said.

Dom Pedro was born in 1798 into Portugal’s royal family, which at the time also ruled over Brazil. The family fled to the then-Portuguese colony to evade Napoleon’s invading army.

When Dom Pedro’s father, King John VI, returned to Portugal in 1821, he left the 22-year-old to rule Brazil as regent.

A year later, the young regent defied the Portuguese parliament, which wanted to keep Brazil as a colony, and rejected its demand that he return to his home country.

On 7 September 1822 he issued Brazil’s declaration of independence and was soon after crowned emperor.

He returned to Portugal to fight for his daughter’s right to accede to the Portuguese throne and died aged 35 of tuberculosis.

On his deathbed, the monarch asked that his heart be removed from his body and taken to the city of Porto, where it is kept in an altar in the church of Our Lady of Lapa.

His body was transferred to Brazil in 1972 to mark the 150th anniversary of independence and has been kept in a crypt in São Paulo.

Read from: https://www.bbc.com/news/world-latin-america-62561928

Latin America

Brazil’s indigenous communities fear mining threat over war in Ukraine

Published

1 year ago

April 16, 2022

Europe Disk

Maurício Ye’kwana worries about the future. He comes from the community of Auaris, in northern Brazil, close to the border with Venezuela.

The area, part of the Yanomami Indigenous Territory, is rich in gold, diamonds and minerals – and illegal miners want a piece of it. In all, there are an estimated 20,000 illegal miners on the land.

“It’s got worse in the past few years,” Maurício says, explaining that during the pandemic, the number of planes, helicopters and boats linked to illegal mining increased.

He’s only 35, but it’s the younger generation that concerns him – boys increasingly being lured into illegal work.

“The young people are the best boat drivers,” he says. They can earn as much as 10,000 Brazilian reais ($2,140; £1,645) for a single trip.

Maurício has come to Brasilia to take part in the Free Land Camp, an annual event that brings together indigenous communities looking to defend their land rights.

On Brasilia’s main esplanade, a grand avenue that leads to Congress and the presidential palace, communities from across the country have erected hundreds of tents.

Milling around the camp are indigenous Brazilians, many of them wearing feathered headdresses, intricate beaded jewellery and painted with geometric tattoos identifying their tribe.

This year, the event has taken on an even bigger meaning.

President Jair Bolsonaro has made it his mission to push economic development in the Amazon. In his latest attempt to make inroads into indigenous territories, he has cited the war in Ukraine. Brazil relies heavily on imported fertilisers for its agribusiness industry – more than 90% of its fertilisers come from abroad, and Russia is its most important partner.

“A good opportunity arose for us,” Mr Bolsonaro said of Russia’s invasion of Ukraine. He has argued that by mining in indigenous territories, Brazil can build more of its own potassium reserves.

It’s an argument questioned by some experts.

“Only 11% of the reserves are inside indigenous lands and other states like São Paulo and Minas have reserves,” says politician Joenia Wapichana, the first indigenous woman voted into Congress in 2018. “It’s a false narrative that tries to confuse the minds of the Brazilians, making them believe it’s important, that people won’t have food on their table.”

Also, it’s not a short-term fix.

“From a technological and environmental perspective, the licences needed and the infrastructure – it all takes time. Being able to offer these products to the Brazilian market would probably take seven to 10 years,” says Suzi Huff, Prof of Geology at the University of Brasilia. “We’re talking about an extremely sensitive area in which care needs to be taken. It’s false to say that it will solve Brazil’s problems.”

The bill has been in the works since 2020. But last month, the lower house voted to consider it under emergency provisions, removing the need for committee debates.

“It’s very clearly blackmail,” says Prof Huff. “Bolsonaro saw an opportunity to continue with this project of allowing mineral exploration including in indigenous lands and used the scarcity of fertilisers in Brazil to move forward with this project.”

It was expected to be voted on in the lower house this week, but that hasn’t happened – and few believe, in this election year, that it will. Not even the big players in the industry agree with it, with the Brazilian Institute of Mining last month saying it was a bill “not suitable for its intended purposes”, and calling for broader debate.

While a delay in voting is seen as a relief by indigenous leaders, it’s still a challenge on the ground.

“A fiery political discourse encourages invasions in indigenous lands,” says Joenia Wapichana. “The fact that Bolsonaro says he supports mining, that he will regulate mining in indigenous lands already exposes the indigenous people and makes them more vulnerable.”

The discourse is, of course, deeply political, especially with elections around the corner. On Tuesday, former president Lula da Silva – and the man leading in the polls to win October’s vote – made a visit to the camp.

“Today the headlines are about a government that doesn’t have scruples when it comes to offending and attacking the indigenous communities who are already on this land,” he said.

The response was huge cheers of “out with Bolsonaro” – but there are still six months until the elections. And this is Brazil – much can change in politics here, and the future of Brazil’s indigenous tribes is more uncertain than ever.

Read from: https://www.bbc.com/news/world-latin-america-61093258