Australia
No neighbour bashing: Collaboration is key to new tourism plan
Towns and cities across Western NSW are being urged to ditch parochialism and support each other as part of a new tourism plan launched on Monday.
After being established in January 2017, Destination Country and Outback NSW (DNCO) has spent the last 18 months putting together a strategy to help drive tourism to the 61 per cent of the state it represents.
NSW Tourism Minister Adam Marshall and Member for Dubbo Troy Grant joined DNCO chairman Stephen Bartlett and a number of major stakeholders to launch the Destination Management Plan for 2018-2020.
Mr Marshall said DNCO and the wide-ranging plan it had generated would help to grow the regions visitor economy but needed everyone to buy in.
“If we are to continue to attract more people to regional NSW, both international and domestic visitors, we have to put away parochialism and think more about marketing destinations rather than individual townships or shires,” the Tourism Minister said.
“Its a lot of fun bashing up your neighbours..
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