Spotify makes third podcast acquisition of the year
Spotify has snapped up its third podcast company of the year as it looks to double down on the format amid a boom in on-demand listening.
The Swedish streaming service today said it had acquired Parcast, a podcast studio specialising in true crime series.
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The Los Angeles-based podcasting firm has produced series including Serial Killers and Unsolved Murders, and is set to launch 20 new shows this year.
The acquisition is the latest move into podcasting for Spotify, which bought networks Gimlet and Anchor in February.
It also represents the companys attempts to cash in on the true crime genre, which has proved wildly popular in both podcast and TV format.
“The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the worlds leading audio platform,” said Dawn Ostroff, chief content officer at Spotify.
“Crime and mystery podcasts are a top genre for our users and Parcast has had significant success creating hit series while building a loyal and growing fan base.”