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Turkey unveils ambitious new tourism agenda

Turkey has unveiled a new tourism strategy with the aim of attracting 75 million visitors to the cou..

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Turkey has unveiled a new tourism strategy with the aim of attracting 75 million visitors to the country each year by 2023.

Authorities hope Tourism Strategy 2023 will see overseas guests spending US$65 billion in the country annually early in the next decade.

Mehmet Nuri Ersoy, minister of tourism for Turkey, said he hoped to switch approach to a sustainable and income-driven model.

He added: “By putting the new strategies outlined in into practice, we will ensure Turkey will advance to the upper league in global tourism when it comes to tourist numbers and size of income.

“We are aiming for more than 75 million tourists to visit our country and reach an income of US$65 billion by 2023.”

The minister said he hoped guests would stay for an average of ten nights, spending US$86 per night.

To develop the plans, authorities also unveiled the new Tourism Promotion & Development Agency of Turkey.

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The new agency will have a budget of US$72 million for 2019 (up from US$18 million last year), with plans to spend US$180 million annually from 2020.

In line with the new growth objectives, Turkey will also diversify promotional activities.

The country hopes to employ strategic, focused and integrated multi-media campaigns across TV, digital out of home, magazines, newspapers and social media platforms.

Furthermore, Turkey also aims to increase package tour rates from 15 to 60 per cent by ensuring quality and service among suppliers.

There will be a focus on different types of tourism from gastronomy, health, shopping, education, sports and seniors to faith tourism, congress, festivals, events and yacht tourism.

Promotional efforts will focus on the mainRead More – Source

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Tourism

ITB BERLIN: WORLD’S LARGEST TOURISM FAIR TO BE HELD ONLINE

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tourism– For the third time in a row, the tourism fair ITB Berlin is cancelled due to the Corona pandemic – this time, the high incidences and the virus variant Omicron thwart the plans of the ITB organizers.

Instead of the planned face-to-face trade show that should run from March 9 to 13, 2022, the tourism fair will now be held digitally.

The current pandemic situation and the associated tightened travel restrictions as well as the limitation of participants at major events would lead to a lack of planning certainty. Therefore, the events would be streamed either from March 8 or March 9-11, 2022. The exact start date has yet to be clarified.

“Of course, we also considered postponing ITB Berlin to summer, but after consulting with our partners we left it at the beginning of March, which is an important date for the travel industry, as the summer months represent the main operational phase for travel and tourism,” commented Martin Ecknig, CEO of Messe Berlin.

With digital offerings such as congress streaming and the Digital Business Day, as well as new regional travel events throughout the year, the industry will nevertheless be offered a high level of technically exciting content and new business opportunities in 2022. The focus will also be on how the industry can make itself more crisis-proof in the future and better prepare for future pandemics and serious events.

There will be no virtual trade show booths as at ITB 2022. A roadshow with several “small ITBs” in various cities in Europe is planned for the course of the year. However, the exact dates and locations have not yet been determined. All exhibitors for the large presence trade show in March would receive their deposits back in full and tickets already booked would also be refunded.

Besides going digital with ITB, Messe Berlin has responded to the current corona situation by canceling other events as well including the International Green Week 2022 and postponing Fruit Logistica. The exhibition company will do not hold any major events of its own in January and February 2022. The Green Week should have taken place from January 21st to 30th. Fruit Logistica has been postponed from February 9th to 11th to April 5th to 7th, 2022.
Both events are leading international trade fairs with global significance in their respective sectors and traditionally mark the start of the Berlin trade fair year.

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Tourism

ITB BERLIN: WORLD’S LARGEST TOURISM FAIR TO BE HELD ONLINE

Published

on

tourism– For the third time in a row, the tourism fair ITB Berlin is cancelled due to the Corona pandemic – this time, the high incidences and the virus variant Omicron thwart the plans of the ITB organizers.

Instead of the planned face-to-face trade show that should run from March 9 to 13, 2022, the tourism fair will now be held digitally.

The current pandemic situation and the associated tightened travel restrictions as well as the limitation of participants at major events would lead to a lack of planning certainty. Therefore, the events would be streamed either from March 8 or March 9-11, 2022. The exact start date has yet to be clarified.

“Of course, we also considered postponing ITB Berlin to summer, but after consulting with our partners we left it at the beginning of March, which is an important date for the travel industry, as the summer months represent the main operational phase for travel and tourism,” commented Martin Ecknig, CEO of Messe Berlin.

With digital offerings such as congress streaming and the Digital Business Day, as well as new regional travel events throughout the year, the industry will nevertheless be offered a high level of technically exciting content and new business opportunities in 2022. The focus will also be on how the industry can make itself more crisis-proof in the future and better prepare for future pandemics and serious events.

There will be no virtual trade show booths as at ITB 2022. A roadshow with several “small ITBs” in various cities in Europe is planned for the course of the year. However, the exact dates and locations have not yet been determined. All exhibitors for the large presence trade show in March would receive their deposits back in full and tickets already booked would also be refunded.

Besides going digital with ITB, Messe Berlin has responded to the current corona situation by canceling other events as well including the International Green Week 2022 and postponing Fruit Logistica. The exhibition company will do not hold any major events of its own in January and February 2022. The Green Week should have taken place from January 21st to 30th. Fruit Logistica has been postponed from February 9th to 11th to April 5th to 7th, 2022.
Both events are leading international trade fairs with global significance in their respective sectors and traditionally mark the start of the Berlin trade fair year.

Continue Reading

Tourism

ITB BERLIN: WORLD’S LARGEST TOURISM FAIR TO BE HELD ONLINE

Published

on

tourism– For the third time in a row, the tourism fair ITB Berlin is cancelled due to the Corona pandemic – this time, the high incidences and the virus variant Omicron thwart the plans of the ITB organizers.

Instead of the planned face-to-face trade show that should run from March 9 to 13, 2022, the tourism fair will now be held digitally.

The current pandemic situation and the associated tightened travel restrictions as well as the limitation of participants at major events would lead to a lack of planning certainty. Therefore, the events would be streamed either from March 8 or March 9-11, 2022. The exact start date has yet to be clarified.

“Of course, we also considered postponing ITB Berlin to summer, but after consulting with our partners we left it at the beginning of March, which is an important date for the travel industry, as the summer months represent the main operational phase for travel and tourism,” commented Martin Ecknig, CEO of Messe Berlin.

With digital offerings such as congress streaming and the Digital Business Day, as well as new regional travel events throughout the year, the industry will nevertheless be offered a high level of technically exciting content and new business opportunities in 2022. The focus will also be on how the industry can make itself more crisis-proof in the future and better prepare for future pandemics and serious events.

There will be no virtual trade show booths as at ITB 2022. A roadshow with several “small ITBs” in various cities in Europe is planned for the course of the year. However, the exact dates and locations have not yet been determined. All exhibitors for the large presence trade show in March would receive their deposits back in full and tickets already booked would also be refunded.

Besides going digital with ITB, Messe Berlin has responded to the current corona situation by canceling other events as well including the International Green Week 2022 and postponing Fruit Logistica. The exhibition company will do not hold any major events of its own in January and February 2022. The Green Week should have taken place from January 21st to 30th. Fruit Logistica has been postponed from February 9th to 11th to April 5th to 7th, 2022.
Both events are leading international trade fairs with global significance in their respective sectors and traditionally mark the start of the Berlin trade fair year.

Continue Reading

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