VEX, Switzerland: A woman wearing a bright orange vest aims her rifle and on her second shot, a large Alpine ibex with majestic curved horns collapses in the snow.
Olivia Opre is one of many wealthy foreigners to travel to the southern Swiss canton of Wallis, having paid large sums to shoot the protected species of wild goat and take the horns as a trophy.
In a video aired by Swiss public broadcaster RTS late last year, the former Mrs. Nebraska winner, a renowned trophy hunter, strides towards the animal and proudly pats its muscular neck, exclaiming: "He's so fat, so thick!"
The canton has for years quietly allowed trophy hunters to shoot ageing male ibexes already destined for elimination.
But the recent RTS documentary brought the trophy hunt to the attention of the broader public, sparking a heated debate about the practice and its potential impact on the viability of the species.
Outraged citizens launched a petition demanding the "disgraceful" hunt be halted, gathering nearly 75,000 signatures in two months.
The regional parliament will soon debate whether Wallis, the only Swiss region to permit this type of hunting, should continue doing so.
"Ethically, this is a very questionable practice," said Jeremy Savioz, who heads the Wallis chapter of Swiss conservation organisation Pro Natura.
But hunters and cantonal authorities insist the issue has been misrepresented.
They argue that regulating the ibex population by strategic culling has allowed it to grow steadily in recent years.
The entire Swiss ibex population was wiped out at the end of the 19th century, but since they were reintroduced from Italy the population has grown to around 17,000 here.
Wallis counted 5,240 ibexes at the end of 2018, up from around 3,500 15 years earlier. The canton allows 300 to 400 of the animals to be culled each year.
"The ibex culls are motivated by ethical and biological considerations," the office of Wallis environment minister Jacques Melly told AFP in an email.
Animals across all age groups and of both sexes can be listed for culling, but males over the age of 11 – nearly 60 of them in 2018 – are typically offered to trophy hunters, at a price.
The cost depends on the length of the horns, with the longest specimens, measuring around 1.10m, raking in up to $20,000 for a pair.
The canton pockets hundreds of thousands of dollars in income from this hunt annually.
DESTINED TO DIE ANYWAY
Narcisse Seppey, who was head of the Wallis wildlife service when the trophy hunts began in the 1980s, told AFP he saw nothing wrong with the canton making money on the planned cull.
The older animals were placed on the list when they began looking weaker or sick, he said.
"They would die the next winter anyway," the 77-year-old hunter said, standing in front of a large pair of ibex horns mounted on the wall in his private hunting trophy museum in the small village of Vex in the Swiss Alps.
A number of international travel agencies dedicated to trophy hunting worldwide offer trips to Wallis. A guard with the cantonal hunting authority accompanies foreign hunters and points them to the specific animal their permit covers.
Seppey stressed that no ibexes are added to the Wallis cull list without federal government approval. Trophy hunters often waited years to obtain their permit, he added.
And before Wallis launched the trophy hunt, he said, poachers satisfied the international demand for Alpine ibex trophies, pocketing large sums.
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