AT&T wants to put ads on your smartphone in exchange for $5 discount
Enlarge / An AT&T sign outside a company office in New York City.Getty Images | Roberto Machado Noa ..
AT&T CEO John Stankey said the company may offer cellphone plans subsidized by advertising, giving customers monthly discounts of $5 or $10 in exchange for ads on their phones. "I believe there's a segment of our customer base where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill," Stankey said in an interview with Reuters yesterday. Stankey apparently didn't offer details on what form the ads would take.
According to Reuters, Stankey said that AT&T's ad-supported phone plans could be introduced in "a year or two." AT&T is already doing back-end work in its targeted-advertising system that could increase the value of such plans to AT&T's ad-sales business:
AT&T engineers are creating "unified customer identifiers," Stankey said. Such technology would allow marketers to identify users across multiple devices and serve them relevant advertising.
The ability to fine-tune ad targeting would allow AT&T to sell ads at higher rates, he said.
Stankey also said that a planned ad-supported version of HBO Max would play an important role in ad-supported phone plans, but he didn't offer further details, according to Reuters.
"Various companies including Amazon, Virgin Mobile USA, and Sprint's Boost Mobile have tested advertising-supported phone services since the early 2000s but they have not caught on. AT&T is hoping that better advertising targeting could revive the idea," Reuters wrote.
AT&T used to charge $29 to $60 extra for privacy
AT&T's CEO may be right that some customers would accept ads in exchange for discounts, though many of those would be people with low incomes who can barely afford phone service in the first place. AT&T does offer subsidized plans to people with low incomes through the US government's Lifeline program, but AT&T's website says its Lifeline wireless plans are only available in 13 of the 50 US states, and only in "certain areas" of those states.
AT&T has a controversial history of putting targeted ads on Internet service in exchange for discounts. In 2015, AT&T offered a $70-per-month gigabit home-Internet plan, but that price was only available to customers who agreed to let AT&T analyze their Web browsing histories in order to deliver targeted ads. Customers who didn't opt in to the traffic-scanning program that AT&T called "Internet Preferences" had to pay $99 a month instead. With some bundled plans that included broadband along with TV or phone service, the extra cost for the more private plan was over $60 a month.
AT&T ended the Internet Preferences program entirely in September 2016, but that wasn't the end of AT&T's plans to deliver ads based on its users' browsing histories. In June 2018, for example, AT&T announced it was buying an advertising company that delivers personalized ads based on Internet users' Web browsing habits and then combined the new subsidiary with AT&T's existing advertising and data-analytics businesses.
Trump killed broadband-privacy rule
AT&T's much bigger purchase of Time Warner Inc. provided even more capabilities for joining AT&T's telecom services with entertainment and advertising. When pitching the acquisition to government officials in 2017, AT&T said that "more relevant advertising in ad-supported video services" would be one of the merger's primary benefits. In testimony to Congress in December 2016, then-CEO Randall Stephenson said: "We expect to deliver mobile-optimized content and services, and ad-supported services that shift more costs from consumers to advertisers."
The Obama-era Federal Communications Commission tried to impose limits on telecoms' use of personal data for advertising, with a rule requiring ISPs to get opt-in consent from consumers before using or sharing Web browsing data and other private information. But early in 2017, the Republican-controlled Congress and the Trump administration killed the rule before it could take effect.
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Spain’s competition watchdog opens disciplinary case against Google
Spain’s competition watchdog, the ‘Comisión Nacional de los Mercados y la Competencia’ (CNMC) has opened a disciplinary case against Google for alleged anti-competitive practices affecting publishers and Spanish news agencies, it said in a statement on Tuesday.
CNMC said it was investigating whether Google had abused its dominant position in the Spanish market. The proceedings involve Google LLC, Google Ireland Ltd, Google Spain, SL., and the overall parent company Alphabet Inc.
The alleged practices also include distorting free competition and imposing unfair conditions on press publishers and Spanish news agencies, CNMC said.
The watchdog’s investigation was sparked by a complaint from the Spanish Reproduction Rights Centre (CEDRO).
CNMC will investigate the case over the next 18 months, during which both sides can present their arguments.
According to RTVE, Spain’s national broadcaster, Google will analyse the file and respond to the ‘doubts’ of the CNMC. They said that Google ‘works constructively with publishers in Spain and Europe’ and would ‘need time to analyse the details … as the nature of the claims is still not clear’.
It is not the first action by the Spanish competition regulator against Google, nor the first in which its dominant position in the media sector stands out. In 2021, CNMC already warned that this company and another technology giant, Amazon, monopolised 70% of internet advertising in Spain.
Other lawsuits in the Netherlands and the UK have previously accused the technology company of abusing its dominance in the digital advertising market to harm its competitors. France also fined Google in 2021 for not negotiating in good faith compensation for the media for using its news content.
Read from: https://www.spainenglish.com/2023/03/28/spain-competition-watchdog-opens-disciplinary-case-against-google/
How does technology affect reading and writing?
Technology has dramatically changed the way we read and write in the 21st century. From e-books and online articles to social media and instant messaging, technology has made reading and writing more accessible and convenient. However, it has also brought about new challenges and concerns.
One of the biggest benefits of technology is the increased access to information. With just a few clicks, people can access an endless supply of books, articles, and other written materials from all over the world. This has made reading and writing more accessible for people who may not have had the opportunity to do so in the past. It has also allowed for greater collaboration, as people can now share their writing and receive feedback from a global audience.
Technology has also made writing and reading more interactive. Social media and blogs have made it possible for people to engage with written content in real-time, sharing their thoughts, opinions, and experiences with others. This has led to a more dynamic and engaged reading and writing community, with people able to communicate and connect with each other in new and meaningful ways.
However, there are also concerns about how technology is affecting our ability to read and write. One of the biggest concerns is the decline of attention span. With so much information available at our fingertips, it can be difficult to stay focused and absorb what we are reading. Many people find it difficult to concentrate on longer written works, and are instead drawn to shorter, more bite-sized pieces of content.
Additionally, technology has led to an increase in informal writing. The widespread use of text messaging and instant messaging has led to the widespread use of shorthand and abbreviations. This has created concerns about the impact it may have on people’s writing skills, as well as the way they communicate with others.
Another concern is the rise of “fake news.” With the ease of publishing content online, it has become increasingly difficult to differentiate between credible and unreliable sources. This has led to a decline in trust in the media, and has created a need for critical thinking and media literacy skills.
Despite these concerns, technology has also provided new opportunities for writing and reading. E-books and online platforms have made it easier for people to self-publish their work, giving them greater control over the distribution and promotion of their writing. This has created a more democratized publishing industry, and has made it possible for voices and perspectives that may have previously been excluded to be heard.
In conclusion, technology has had a profound impact on reading and writing. While there are certainly challenges and concerns, the increased access to information, the ability to connect and engage with others, and the opportunities for self-publishing have all made reading and writing more accessible and dynamic. As technology continues to evolve, it will be important to address the challenges it presents and embrace the opportunities it provides.
How to measure human intelligence?
Measuring human intelligence is a complex task that has been attempted by many experts and researchers over the years. Intelligence is often defined as an individual’s ability to think, reason, and solve problems. However, this definition is not enough to capture all the aspects of intelligence. In this article, we will look at some of the ways that human intelligence can be measured and evaluated.
- Intelligence Quotient (IQ) Tests: IQ tests are the most commonly used method of measuring intelligence. They are designed to measure an individual’s ability to solve problems, think logically, and understand abstract concepts. The results of an IQ test are expressed as an IQ score, which is a number that represents a person’s intellectual abilities in comparison to the general population.
- Achievement Tests: Achievement tests are designed to evaluate an individual’s knowledge and skills in specific subjects such as mathematics, reading, or science. These tests can be a good indicator of a person’s intelligence in a particular subject area and are often used in schools and colleges to assess students’ abilities.
- Neuropsychological Tests: Neuropsychological tests are used to evaluate the functioning of the brain and nervous system. These tests can be used to diagnose neurological disorders, measure cognitive abilities, and determine the impact of injury or illness on a person’s cognitive abilities.
- Cognitive Ability Tests: Cognitive ability tests are designed to measure an individual’s mental abilities such as memory, reasoning, and problem-solving. These tests can be useful in determining a person’s potential for learning and development.
- Behavioral Assessment: Behavioral assessment involves evaluating an individual’s behavior, including their social skills, emotional regulation, and communication abilities. This type of assessment can be useful in identifying areas where an individual may need support or intervention.
- Performance-Based Tests: Performance-based tests are designed to measure an individual’s abilities in real-world tasks and activities. These tests can be useful in determining a person’s practical intelligence and can be used in a variety of settings, including schools, workplaces, and healthcare facilities.
It is important to note that no single method of measuring intelligence is perfect and each has its own strengths and limitations. Additionally, the results of intelligence tests can be influenced by many factors such as cultural background, education, and experience. As a result, it is important to use a variety of assessment methods to get a more comprehensive understanding of an individual’s intelligence.
In conclusion, measuring human intelligence is a complex task that involves evaluating a variety of cognitive, behavioral, and performance-based abilities. While intelligence tests can provide valuable information about a person’s intellectual abilities, it is important to use a variety of assessment methods to get a more comprehensive understanding of an individual’s intelligence. By using a combination of tests, experts and researchers can get a more complete picture of an individual’s intellectual abilities and potential for learning and development.
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