SenSen Networks maps growth strategy for US market as order book grows

SenSen Networks Ltd (ASX:SNS) (OTCMKTS:SNNSF) achieved an important milestone last month of listing on the OTCQB venture market, which will enable US investors to easily participate in the companys growth story.

Executive chairman and CEO Dr Subhash Challa said: “This timing coincided with strong contract wins with the City of Las Vegas and emerging opportunities with City of Chicago and others in the US.

“This is the first of many steps we are taking on our journey to NASDAQ, our ultimate objective.”

The companys plans to accelerate growth include new direct client acquisitions, engaging distribution channels to accelerate sales momentum, new product configurations to meet the challenges of emerging client requirements and additional orders from existing clients.

North American clients

Dr Challa said that in new geographies, the company has to acquire customers directly for the first time and create a reference base in order to attract distribution partners to represent SenSen products and solutions.

He said: “In FY2017 and FY2018 we locked in multi-year contracts for our parking enforcement solutions from the cities of Calgary and Edmonton in Canada.

“We not only consolidated our position with these cities but also continued to receive orders for additional software and services from them.”

This formed the foundation for SenSens growth plans in the USA where the company first signed with Chicago Parking Meters (CPM) on a proof-of-concept trial in October 2019 – which has now been completed.

Dr Challa said: “We are continuing our discussions with CPM for production roll-out of our technologies.

“We then went on to win a multi-year, multi-million-dollar contract with City of Las Vegas in April 2020.

“With successful roll-out of our solutions in three major cities in North America and successful trials in another city behind us, we are now exploring sales distribution opportunities in the region.”

The company's SenDISA platform is a multi-camera, multi-sensor data fusion software platform that can be reconfigured on demand to meet a multitude of customer use case requirements

Singapore distribution channels

In Singapore, the company works closely with ATT Systems and has been able to expand its software from 300 cameras to more than 560 cameras delivering illegal parking enforcement solutions to the Land Transport Authority (LTA).

In collaboration with ST Electronics, SenSen has also developed and delivered AI-based false alarm reduction solutions to LTAs traffic management operations.

Beaqon Systems continues to place new orders with SenSen for maintenance and supports the solution deployed at the Changi International Airport.

Additionally, distributor D-Ron has introduced SenSen to new opportunities and facilitated POC trails with multiple system integrators and end users.

Australia integrations

Working with Duncan Solutions Australia, SenSen has acquired several new council customers including Gold Coast, Cairns, Tweeds Head, Geelong, Port Stevens and Kosciusko National Park; and is currently involved in multiple POC trials with councils and government customers within the parking sector.

In collaboration with Smarter City Solutions (SCS), SenSen was successful in acquiring Hills Shire City Council where the roll-out is planned to be completed before December 2020.

New Zealand channels

ITS Global Parking Solutions NZ has integrated the companys Gemineye solution into its e-view enforcement app and the company has signed a distribution agreement with ImperiumIQ targeting a number of private car-park operators.

D Challa said: “ImperiumIQ has been successful in acquiring its first customer in NZ and is expected to win more business for SenSen in the ANZ region in the near term.”

UAE partnerships

Dr Challa said: “We have established three distribution partners in the region for solutions in road safety, parking, traffic analytics and public safety.

“Multiple POC trials are underway with Dubai RTA and Abu Dhabi Police and we expect to start building revenue momentum in the region post COVID-19.”

New platform configurations

The company introduced Gemineye, a Smart City smartphone app, to disrupt the Read More – Source