Connect with us

Tourism

WHAT NEXT? THAI TOURISM AT A CROSSROADS

Published

on

tourism– The Covid-19 pandemic is having a significant effect on the tourism industry worldwide, with the lives and businesses of millions around the world being influenced by this unprecedented crisis. However, some countries are struggling more than others, mainly because their economy relies heavily on the tourism sector. One of these countries is also Thailand, which has seen a drastic drop in visitors in the last couple of months.

Sharp Increase in Searches

However, there are some indications that better times are ahead for Thai tourism. According to Airbnb, there has been a sharp increase in searches for stays in Thailand in recent weeks since the announcement of the country’s reopening for fully vaccinated visitors from 63 countries.

The well-known rental platform elaborates that searches from international customers for stays in Thailand in the next six months have more than doubled compared to a year ago, based on the data from the penultimate week of October.

Phuket Most Popular, US Tourists Most Keen

According to the data, the popular island Phuket remains the country’s top destination for international customers, along with Bangkok, Koh Samu, Pattaya and Chiang Mai.

The top 10 countries of search origin are the USA, Russia, Germany, the United Kingdom, France, South Korea, Australia, Canada, Sweden, and Switzerland.

New Standard of Thai Tourism

In the context of this reopening, Thailand’s Prime Minister announced the introduction of a “new standard of tourism”.

In response to this new vision, the Tourism Authority of Thailand (TAT) has launched a new campaign called “Amazing Thailand, Amazing New Chapters” to promote the sector next year, with emphasis on the new normal, health and safety.

In this campaign, authorities have called for a diversification of the targeted audience, suggesting that both nearby markets such as ASEAN countries, as well as long-haul markets such as the USA, Europe and Russia, should be targeted.

Moreover, the Thai government aims to create a sector with an emphasis on quality rather than quantity, thus shifting the focus of the Thai tourism sector radically. In other words, the idea is to attract a smaller number of wealthy tourists instead of millions of “low-quality” ones. However, not everyone is thrilled by this new strategy.

In fact, most of the stakeholders in the sector are against such a policy. According to their estimates, focusing on high-class tourists may bring money to luxury hotels, but it will not benefit most of the industry as well as the “average Thai citizen”.

Thus, it remains to be seen how Thai tourism will develop in the future, but what is certain is that the government will have to find a common speech with the stakeholders to return the country back among the top destinations worldwide.

Tourism

ITB BERLIN: WORLD’S LARGEST TOURISM FAIR TO BE HELD ONLINE

Published

on

tourism– For the third time in a row, the tourism fair ITB Berlin is cancelled due to the Corona pandemic – this time, the high incidences and the virus variant Omicron thwart the plans of the ITB organizers.

Instead of the planned face-to-face trade show that should run from March 9 to 13, 2022, the tourism fair will now be held digitally.

The current pandemic situation and the associated tightened travel restrictions as well as the limitation of participants at major events would lead to a lack of planning certainty. Therefore, the events would be streamed either from March 8 or March 9-11, 2022. The exact start date has yet to be clarified.

“Of course, we also considered postponing ITB Berlin to summer, but after consulting with our partners we left it at the beginning of March, which is an important date for the travel industry, as the summer months represent the main operational phase for travel and tourism,” commented Martin Ecknig, CEO of Messe Berlin.

With digital offerings such as congress streaming and the Digital Business Day, as well as new regional travel events throughout the year, the industry will nevertheless be offered a high level of technically exciting content and new business opportunities in 2022. The focus will also be on how the industry can make itself more crisis-proof in the future and better prepare for future pandemics and serious events.

There will be no virtual trade show booths as at ITB 2022. A roadshow with several “small ITBs” in various cities in Europe is planned for the course of the year. However, the exact dates and locations have not yet been determined. All exhibitors for the large presence trade show in March would receive their deposits back in full and tickets already booked would also be refunded.

Besides going digital with ITB, Messe Berlin has responded to the current corona situation by canceling other events as well including the International Green Week 2022 and postponing Fruit Logistica. The exhibition company will do not hold any major events of its own in January and February 2022. The Green Week should have taken place from January 21st to 30th. Fruit Logistica has been postponed from February 9th to 11th to April 5th to 7th, 2022.
Both events are leading international trade fairs with global significance in their respective sectors and traditionally mark the start of the Berlin trade fair year.

Continue Reading

Tourism

ITB BERLIN: WORLD’S LARGEST TOURISM FAIR TO BE HELD ONLINE

Published

on

tourism– For the third time in a row, the tourism fair ITB Berlin is cancelled due to the Corona pandemic – this time, the high incidences and the virus variant Omicron thwart the plans of the ITB organizers.

Instead of the planned face-to-face trade show that should run from March 9 to 13, 2022, the tourism fair will now be held digitally.

The current pandemic situation and the associated tightened travel restrictions as well as the limitation of participants at major events would lead to a lack of planning certainty. Therefore, the events would be streamed either from March 8 or March 9-11, 2022. The exact start date has yet to be clarified.

“Of course, we also considered postponing ITB Berlin to summer, but after consulting with our partners we left it at the beginning of March, which is an important date for the travel industry, as the summer months represent the main operational phase for travel and tourism,” commented Martin Ecknig, CEO of Messe Berlin.

With digital offerings such as congress streaming and the Digital Business Day, as well as new regional travel events throughout the year, the industry will nevertheless be offered a high level of technically exciting content and new business opportunities in 2022. The focus will also be on how the industry can make itself more crisis-proof in the future and better prepare for future pandemics and serious events.

There will be no virtual trade show booths as at ITB 2022. A roadshow with several “small ITBs” in various cities in Europe is planned for the course of the year. However, the exact dates and locations have not yet been determined. All exhibitors for the large presence trade show in March would receive their deposits back in full and tickets already booked would also be refunded.

Besides going digital with ITB, Messe Berlin has responded to the current corona situation by canceling other events as well including the International Green Week 2022 and postponing Fruit Logistica. The exhibition company will do not hold any major events of its own in January and February 2022. The Green Week should have taken place from January 21st to 30th. Fruit Logistica has been postponed from February 9th to 11th to April 5th to 7th, 2022.
Both events are leading international trade fairs with global significance in their respective sectors and traditionally mark the start of the Berlin trade fair year.

Continue Reading

Tourism

ITB BERLIN: WORLD’S LARGEST TOURISM FAIR TO BE HELD ONLINE

Published

on

tourism– For the third time in a row, the tourism fair ITB Berlin is cancelled due to the Corona pandemic – this time, the high incidences and the virus variant Omicron thwart the plans of the ITB organizers.

Instead of the planned face-to-face trade show that should run from March 9 to 13, 2022, the tourism fair will now be held digitally.

The current pandemic situation and the associated tightened travel restrictions as well as the limitation of participants at major events would lead to a lack of planning certainty. Therefore, the events would be streamed either from March 8 or March 9-11, 2022. The exact start date has yet to be clarified.

“Of course, we also considered postponing ITB Berlin to summer, but after consulting with our partners we left it at the beginning of March, which is an important date for the travel industry, as the summer months represent the main operational phase for travel and tourism,” commented Martin Ecknig, CEO of Messe Berlin.

With digital offerings such as congress streaming and the Digital Business Day, as well as new regional travel events throughout the year, the industry will nevertheless be offered a high level of technically exciting content and new business opportunities in 2022. The focus will also be on how the industry can make itself more crisis-proof in the future and better prepare for future pandemics and serious events.

There will be no virtual trade show booths as at ITB 2022. A roadshow with several “small ITBs” in various cities in Europe is planned for the course of the year. However, the exact dates and locations have not yet been determined. All exhibitors for the large presence trade show in March would receive their deposits back in full and tickets already booked would also be refunded.

Besides going digital with ITB, Messe Berlin has responded to the current corona situation by canceling other events as well including the International Green Week 2022 and postponing Fruit Logistica. The exhibition company will do not hold any major events of its own in January and February 2022. The Green Week should have taken place from January 21st to 30th. Fruit Logistica has been postponed from February 9th to 11th to April 5th to 7th, 2022.
Both events are leading international trade fairs with global significance in their respective sectors and traditionally mark the start of the Berlin trade fair year.

Continue Reading

Trending

Copyright © 2020 , madridjournals.com