Color has never been so present on catwalks and in street style as it has been for a few seasons and for the moment, it doesn’t seem like it’s going to say goodbye. The rise of the trend to dress in colors is closely associated with increasing dopamine levels, also known as the happiness molecule – it is responsible for the feeling of well-being, regulates moods and generates daily motivation. The dopamine fashion phenomenon is born here, dressing for the mood you want to achieve. From Therapy Chat they mention that “when we dress in a certain color, we will have a physical sensation associated with a certain emotional state. Each hue and way of combining colors will, in turn, influence our self-esteem and our self-concept and will have a great impact on our image and personality”.
We can see this in the Netflix series Wednesday where two opposite personalities are presented. Merlina Addams -better known as Wednesday-, dresses exclusively in black and white and has a rather dark personality, fitting the idea that “if we try to go more unnoticed, we will unconsciously look for colors that do not attract much attention”, such as explains Alba Roces at the other end of the equation, Enrid, her roommate, who exudes joy and always wears colors, shows that “if we dress in more colorful tones, we will tend towards a more proactive attitude,” the stylist says.
Does dressing in colors make you happy? As the Therapy Chat psychologists comment, “at a physiological level, substances such as adrenaline and serotonin are released in us, which will provide us with energy and an increased feeling of happiness.” But we must not get carried away by the color fever: “It is important to dress with those colors that we believe reflect how we are feeling. This fact will generate a congruence between our physical appearance and our emotional state, in such a way that, at a psychological level, the comfort in the congruence between what we feel and what we express will favor our self-esteem to be higher and that we feel better with ourselves. themselves”, they explain from the psychology platform.
The meaning of colors
From Therapy Chat they have helped us to develop a guide to identify the meaning of the colors we use the most when dressing:
Black
It is a very ambivalent color, if you dominate it, it denotes empowerment and higher self-esteem, but if it dominates you, it can generate a listless or negative mood.
White and neutral tones
On the opposite side of the scale, neutral tones denote sweetness, elegance, and generate a state of greater serenity. The beige color is a good stress reducer due to its great relaxing effect.
Blue
Convey confidence, tranquility and closeness. Using this color gives us a feeling of calm and comfort, although in its colder aspects, it transmits coldness or remoteness.
Yellow
If you remember the movie ‘Inside Out’, you will remember that the figure of ‘joy’ is yellow, this is because it is the quintessential happy color. Also, this color is associated with the ability to concentrate.
Red
In the same way that fire refers to passion and war, the color red represents love but also aggressiveness and fury. It is one of the most powerful colors, but you have to know when to wear it so that it favors self-esteem.
Green
It is the color of nature, so it is very easy for our brain to process it and find it aesthetically pleasing. When using it transmits peace, harmony and hope.
Orange
Associated with the exotic, it is an ideal color for those days when we notice that our self-esteem is a little low. It represents energy, optimism and fun.
Violet
We are not so used to seeing this color in our day to day, so dressing in this color is a way of expressing sophistication, luxury, mystery and wisdom.
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