There was a time when skincare was nothing more than a beauty sector, a trend within the wider beauty universe. Today, that is no longer the case. Because face and body skin care not only represents 35% of cosmetic sales in the country but also innovation. Countless skincare trends are emerging, the same ones that will characterize not only Instagram and TikTok feeds, but the cosmetics offer itself for 2023.
Firstly, a complete change of perspective is striking, skincare is no longer just a necessity to fight against aging, but a real pampering to indulge in. And, indeed, it is the very idea of aging that has transformed, becoming a change to be welcomed and not something to fight against.
Similarly, skincare trends are but a reflection of the global situation. In fact, after 2020, the lockdown and the pandemic, attention to green has grown significantly, leading not only to greater attention to solid cosmetics and sustainable packaging, but making multitasking cosmetics increasingly protagonists of trends.
Forget the Botox! Aesthetic medicine, in 2023, will be minimally invasive. In fact, rejuvenation treatments will be characterized by short, almost non-existent recovery times, reduced costs and professional results. Among the most popular will be radio frequency and LED treatments, with the aim of restructuring the skin and promoting the production of collagen. The overcoming of botox and fillers in the 2023 skincare trends is also manifested through personalized treatments to try at home, but also technological tools based on microcurrent, heat, and LED lights to make skin care more and more effective and simple.
The desire for needle-free skincare is also expressed in the increasing possibility of personalizing skincare. Innovations, ingredients and technologies will become part of the formulas for home skincare, giving life to cosmetics with results worthy of the beautician.
Multitasking products for an effective routine
Consumers are asking for ever more performing cosmetics and, possibly, at reduced prices. A need that, in 2023, will turn into a real skincare trend, multitasking products, formulations with superpowers, it seems, that can perform more than one function. Cosmetics tested to respond to multiple skin needs, characterized by a hybrid formula that allows you to cleanse and hydrate, but also to remove make-up and purify the skin. A trend that stands in defense of the most sensitive skins, limiting the steps of skincare to a minimum without sacrificing performance.
Skinification is the 2023 trend
Skin care first! The formulations of make-up and hair products, in fact, become hybrids, suitable for providing hydration and nourishment or for regulating sebum and shine, as well as for uniforming the complexion. At the center, the importance of keeping the skin healthy in order to maximize the effects of cosmetics.
Vitamin C, Vitamin E, Niacinamide, Peptides and Hyaluronic Acid, therefore, become the perfect complement for foundation and primer. But also specific boosters to be used to make the face base (almost) unnecessary.
Wrinkles, fine lines, hyperpigmentation and skin laxity, therefore, become brands to be proudly worn on the skin. Aging, on the other hand, is a natural process that can be slowed down, but not stopped. An example is the increasing attention dedicated to skincare in menopause to counter the typical skin problems of 50 years old. From stretch marks to the first skin spots, the aim is to act in a targeted and stress-free way.
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