Photo of one of the three kings during Tenerife´s 2015 three kings parade: Desiree Martin/AFP The Feast of Epiphany is traditionally Spain's main festive holiday, when children receive their presents brought not by Santa Claus, but by the Three Kings. On "El Día de los Reyes" Spain and Latin American countries celebrate the biblical adoration of baby Jesus by the three Kings, also known as the three Wise Men or Magi. Photo: Basilica of Sant’Apollinare Nuovo in Ravenna, Italy: The Three Wise Men. Nina-no/Wikimedia Kings are cooler than Santa In a 2015 survey, Spanish children overwhelmingly chose the Three Kings as their favourite gift giver (67 percent) over Santa Claus (27 percent). In Spain ‘Los Reyes Magos’ – Melchior, Caspar and Balthazar – play a similar role to Santa Claus in many other parts of the world. Spanish children write letters to the Three Kings, or Three Wise Men, who then bring the children gifts the night before, or on the morning of the ..